Gen X CEOs who win at personal branding are moving away from generic, AI-written visibility toward a strategic approach that prioritizes depth, intention, trust and quality over volume.
Every decision you make as a founder moves capital. From small tools to big contracts, the winners evaluate every dollar with the same discipline investors apply to deals.
Instead of waiting on a pension that may never come, I'm exploring these pension-like business ideas to build long-term financial security for my family.