Do the Old Soft Shoe

Don't hard-sell potential customers.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

If clients feel you're only trying to get more out of them to make a sale, and you're not really coming to them with solutions or ideas, that leaves a sour taste in their mouths. Instead of going for broke with first-time buyers, think long term. Even if you make less money than usual off that first sale, you'll make it up in repeat business.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

More from Entrepreneur

Jason's expertise and experience can help you with storytelling, motivation, and pitching your business to media.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur