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Do the Old Soft Shoe

Don't hard-sell potential customers.
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If clients feel you're only trying to get more out of them to make a sale, and you're not really coming to them with solutions or ideas, that leaves a sour taste in their mouths. Instead of going for broke with first-time buyers, think long term. Even if you make less money than usual off that first sale, you'll make it up in repeat business.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

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