Do the Old Soft Shoe

Don't hard-sell potential customers.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

If clients feel you're only trying to get more out of them to make a sale, and you're not really coming to them with solutions or ideas, that leaves a sour taste in their mouths. Instead of going for broke with first-time buyers, think long term. Even if you make less money than usual off that first sale, you'll make it up in repeat business.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

More from Entrepreneur

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.