Do the Old Soft Shoe
If clients feel you're only trying to get more out of them to make a sale, and you're not really coming to them with solutions or ideas, that leaves a sour taste in their mouths. Instead of going for broke with first-time buyers, think long term. Even if you make less money than usual off that first sale, you'll make it up in repeat business.
Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business