Yum! Slates Pizza Hut Co-Branding Test

1 min read
Opinions expressed by Entrepreneur contributors are their own.

Louisville, Kentucky--Yum! Brands plans to turn a few of its Pizza Hut dine-in restaurants into outlets of a fast-casual pasta chain that would then sell Pizza Hut-brand pizza. The arrangement would be a test of a more comprehensive co-branding arrangement with the pasta chain, similar to a deal that Yum! has struck with Back Yard Burgers.

Yum!, parent of A&W, KFC, Long John Silver's and Taco Bell, has been saying for months that it may ally the brand with a pasta or sandwich chain that the company would buy. -Restaurant Business

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur