Subscribe to Entrepreneur for $5

Image Is Everything

Make it a priority to uphold your company's image.

Opinions expressed by Entrepreneur contributors are their own.

Those who apply for a job with your organization but don't meet your qualifications deserve a "no thank you" letter. Sending them a postcard just doesn't cut it. Always protect the quality of your organization's image.

Excerpted from Attracting & Rewarding Outstanding Employees

Entrepreneur Editors' Picks