McDonald's Quietly Piggybacks on Wal-Mart's Expansion

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Oak Brook, Illinois--Even as it slows the proliferation of full-sized restaurants, McDonald's Corp. is quietly opening McDonald's inside new Wal-Mart stores across the United States. The move, which hasn't been publicized by either company, revitalizes an alliance that stumbled four years ago because of disappointing results. But now, operating in what the hamburger chain calls "more customer-friendly locations" inside the stores, McDonald's is piggybacking on Wal-Mart's rapid expansion.

Today, McDonald's has a presence in about 700, or one-fourth, of the Wal-Mart Discount Stores and Supercenters in the country, and that figure is expected to grow significantly in coming months. Indeed, under current plans, McDonald's could open as many as 200 units in U.S. Wal-Marts next year--twice the number of domestic stand-alone restaurants slated for 2003. McDonald's franchisees say senior officers from corporate headquarters recently spoke of hopes of being in virtually every new Wal-Mart. -Dow Jones Business News

More from Entrepreneur

We created the SYOB course to help you get started on your entrepreneurial journey. You can now sign up for just $99, plus receive a 7-day free trial. Just use promo code SYOB99 to claim your offer.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
From business to marketing, sales, design, finance, and technology, we have the top 3 percent of Experts ready to work for you. Join the future of work and learn more about our Expert solutions!

Latest on Entrepreneur