Al Lautenslager: Page 3

Author, Speaker, and Consultant

Al Lautenslager is an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well, a direct marketing, printing, and a Certified Guerrilla Marketing Coach.

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Boost Sales With a TV Commercial

Take your business to the next level with this advice for navigating the television airwaves.

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Standing Out Among All Other Marketing Efforts

Develop a memorable ad campaign with these creative ways to grab your customers' attention.

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Implementation: The Key to Effective Marketing

If you don't buy a ticket, you can't win the lottery. Find out why the implementation is the most important stage in your marketing plan.

Marketing

Exploring Multiple Marketing Options

When it comes to marketing, there's more than one way to get your message across. Find out why a multipronged approach may be the best option for your company.

Marketing

Target, Market, Repeat

Use a marketing process to reach your customers instead of a one-time event, and watch the biz roll in.

Marketing

Let Your Imagination Take Off

A successful guerrilla marketing campaign takes effort, not cash.