Author, Speaker, and Consultant
Al Lautenslager is an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well, a direct marketing, printing, and a Certified Guerrilla Marketing Coach.
Feel like you're a bit behind the social networking trend? You can still make it work for your business with these simple steps.
By using your creativity, you can put your retail biz in the spotlight with these low- and no-cost marketing tactics.
When's the best time to develop a marketing calendar for the year? As they say, there's no time like the present.
Go straight to the source of the guerrilla marketing craze to learn about its key elements.
Are you ready for a year of guerrilla marketing? Try these tactics to get some attention.
With all that's involved in marketing, you need a strong team to help you out. Here's how to make use of the people already on your payroll.
Get attention--and motivate prospects to buy--with creative coupons.
Create a strategic alliance with a similar business and watch your business grow.
Our Guerrilla Marketing coach explains the quickest way to create an effective marketing plan, plus 7 ways to ensure its success.
Get the most from your marketing efforts with strategies your customers will respond to.
Say it loud and proud with these funky, spunky, cheap ideas to get noticed.
Starting a Business
Kick your marketing into high gear with these 99 ways to get customers to open your mail.
What's the secret to getting customer response? It's all about the offer.
Learn why face-to-face marketing is the best way to sell your product.
Promote yourself to the masses by becoming an expert speaker at your target market's events.
More from Al Lautenslager
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