Al Lautenslager: Page 4

Author, Speaker, and Consultant

Al Lautenslager is an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well, a direct marketing, printing, and a Certified Guerrilla Marketing Coach.

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Latest: Page 4

Marketing

Using Public Speaking as Another Form of PR

By stepping up to the podium, you can increase awareness of your business and yourself.

Marketing

Creating Timely Press Releases Year-Round

Follow these tips for creating attention-getting releases all the months of the year.

Marketing

How to Get Editors to Read Your Press Releases

Understanding these considerations, mistakes and myths will increase the probability of publication.

Marketing

Why You Need PR

Getting the word out about your product or service should always be a priority.

Marketing

Publicize Your Business With Radio Interviews

Tips for using this medium to your advantage

Marketing

PR Is More Than Just Press Releases

There are many ways to communicate your message. Try these 5 methods on for size, and watch the word spread like wildfire.