Author, Speaker, and Consultant
Al Lautenslager is an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well, a direct marketing, printing, and a Certified Guerrilla Marketing Coach.
Practice a few of these must-know marketing tips every day and build up your geurilla-marketing muscles.
Starting a Business
Make a point of practicing three to five marketing activities every day, and you'll soon develop a successful marketing habit.
Lucky enough to get some national PR, but do all your business locally? Here's how to leverage that exposure.
You can bet your target market watches the tube, so boost your sales with this advice on riding the television airwaves.
Take your business to the next level with this advice for navigating the television airwaves.
Develop a memorable ad campaign with these creative ways to grab your customers' attention.
If you don't buy a ticket, you can't win the lottery. Find out why the implementation is the most important stage in your marketing plan.
There's more than one way to get your message out. Find out how multipronged marketing can work for you.
When it comes to marketing, there's more than one way to get your message across. Find out why a multipronged approach may be the best option for your company.
Use a marketing process to reach your customers instead of a one-time event, and watch the biz roll in.
Using your imagination to come up with memorable marketing won't cost you a dime. Here are some ideas to get you started.
A successful guerrilla marketing campaign takes effort, not cash.
Creating a marketing process--not a marketing event--is the surest way to bring in the business.
Create an event to remember and generate word-of-mouth by doing your PR homework.
To make the most of your marketing strategy, reach out to prospects in more ways than one.
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© 2017 Entrepreneur Media, Inc.