Al Lautenslager: Page 4

Bio

Al Lautenslager is an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well, a direct marketing, printing, and a Certified Guerrilla Marketing Coach.

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Marketing

Who Should Receive Your Press Release?

Selecting the right target is the first step toward getting noticed.

Marketing

Implement a PR Strategy in 7 Days

Building publicity for you and your business can be done one day at a time.

Marketing

Using Public Speaking as Another Form of PR

By stepping up to the podium, you can increase awareness of your business and yourself.

Marketing

Creating Timely Press Releases Year-Round

Follow these tips for creating attention-getting releases all the months of the year.

Marketing

How to Get Editors to Read Your Press Releases

Understanding these considerations, mistakes and myths will increase the probability of publication.

Marketing

Why You Need PR

Getting the word out about your product or service should always be a priority.