Building a Business
How to Woo a Corporate Partner in 6 Simple Steps
Remember that these 'marriages' may be easier said than done. Here are ways to make your potential partner fall in love with your startup.
Aleda Schaffer is the strategic partnerships manager at American Airlines. Her team is focused on helping businesses through Business Extra, a complimentary business travel rewards and incentives program designed to help small and mid-sized companies reduce travel costs.
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