Alex Ionides

Alex Ionides

Managing Director, Silx

Alex Ionides is Managing Director of Silx, a Dubai-based digital marketing agency. Previously, Alex was General Manager of the Dubai office of global PR company Hill+Knowlton Strategies, and Managing Director of Munich-based marketing agency Threeview. He grew up in Vancouver, Canada, receiving a Bachelor of Applied Science in Mass Communication from Simon Fraser University. In addition to his career in marketing, Alex worked for many years as a journalist in the Middle East. He has lived and worked in the US, Germany, Hong Kong, Egypt, and now Dubai.

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How UAE Businesses Can Protect The Ecosystem While Navigating The COVID-19 Pandemic

In the UAE, where there are no direct unemployment benefits, there is nothing short of a moral obligation among companies to take measured and careful steps when deciding where and how much to cut in order to navigate their businesses through the COVID-19 minefield.

Three Pitfalls When Trying Too Hard To 'Go Viral'

One of the first things we learn as marketers is to 'choose the target audience wisely'.

The How-To: Capture User Value With Digital Impressions

Going beyond bounce rates and visit-to-leads, here's why content marketing metrics should measure experiences (and not numbers) to predict ROI better.

Three Ways Content Marketing Boosts The Value Of Your Leads

By adopting and properly executing a content marketing strategy you will be well equipped to improve traffic and give your sales team the high-quality leads they need.

Don't Blame The Marketing: Five Reasons Why Your Company May Actually Be Struggling

Cutting marketing and advertising budgets during downturns is a common knee-jerk reaction. But is it always the right one?

Why UAE Companies Lag On Content Marketing And How To Catch Up

Businesses need to look at how taking a content marketing approach benefits their long-term growth.

How Content Marketing Can Help Your Company Do More For Less

Content marketing has the power to transform businesses, with lower costs and higher returns than traditional marketing methods.

Three Ways Content Marketing Can Make You Money

Gone are the days when businesses depend solely on advertising to drive sales- content marketing is a big deal for businesses today.

Why Many Hands Make Content Marketing Work

Creating and distributing content means properly engaging with the audience to keep it growing and to strengthen the relationship.

Think Like A Publisher: Five Must-Have Pieces For Your Content Marketing Mix

We're not just marketers and not just content producers. Our efforts now are all about delivering a publishing initiative that helps organizations improve in many different ways, not just to drive sales.

How Content Marketing Can Solve Your Customers' Problems

You need to demonstrate your skills on a regular basis, through content that offers solutions.

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