Signing out of account, Standby...
Managing Director, Silx
Alex Ionides is Managing Director of Silx, a Dubai-based digital marketing agency. Previously, Alex was General Manager of the Dubai office of global PR company Hill+Knowlton Strategies, and Managing Director of Munich-based marketing agency Threeview. He grew up in Vancouver, Canada, receiving a Bachelor of Applied Science in Mass Communication from Simon Fraser University. In addition to his career in marketing, Alex worked for many years as a journalist in the Middle East. He has lived and worked in the US, Germany, Hong Kong, Egypt, and now Dubai.
Follow Alex Ionides on Social
In the UAE, where there are no direct unemployment benefits, there is nothing short of a moral obligation among companies to take measured and careful steps when deciding where and how much to cut in order to navigate their businesses through the COVID-19 minefield.
Going beyond bounce rates and visit-to-leads, here's why content marketing metrics should measure experiences (and not numbers) to predict ROI better.
By adopting and properly executing a content marketing strategy you will be well equipped to improve traffic and give your sales team the high-quality leads they need.
Cutting marketing and advertising budgets during downturns is a common knee-jerk reaction. But is it always the right one?
Businesses need to look at how taking a content marketing approach benefits their long-term growth.
Content marketing has the power to transform businesses, with lower costs and higher returns than traditional marketing methods.
Is content the best way to market your business?
We're not just marketers and not just content producers. Our efforts now are all about delivering a publishing initiative that helps organizations improve in many different ways, not just to drive sales.
You need to demonstrate your skills on a regular basis, through content that offers solutions.
More Authors You Might Like
CEO of Nida Leard Consulting & Coaching
Managing Director and Co-Founder at Platypodes.io
Senior Vice President and GM of SMB
Senior Field Marketing Manager and Small Business Expert
Founder and CEO of CYPHER LEARNING
Founder of Pen Name Consulting
Female HR Champion and Serial Tech Entrepreneur
Founder, Eastend Marketing