About Alex Raymond
Alex Raymond is the CEO and founder of the goal management platform Kapta and an expert on how goals can make or break a company.
More From Alex Raymond
Customer Relationship Management
As Don Peppers and Martha Rogers wrote, "Without customers, you don't have a business. You have a hobby."
Before you pull out your credit card, make sure you partner that software with an intelligent business strategy.
Communicate a sense of purpose and give your team autonomy in their contributions, and you'll have a workforce committed to driving the company forward.