Alex Raymond

Alex Raymond

Guest Writer / CEO and Founder of Kapta

Alex Raymond is the CEO and founder of the goal management platform Kapta and an expert on how goals can make or break a company. 

Customer Relationship Management

Bringing a 'Customer-Centric' Focus to Life at Your Company

As Don Peppers and Martha Rogers wrote, "Without customers, you don't have a business. You have a hobby."
Software Selection

Why You Shouldn't Just Throw Money at Software Salespeople

Before you pull out your credit card, make sure you partner that software with an intelligent business strategy.
Goal Setting

Setting Goals: 3 Steps to Igniting Workplace Engagement

Communicate a sense of purpose and give your team autonomy in their contributions, and you'll have a workforce committed to driving the company forward.
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