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Aliza P. Sherman

Aliza Sherman is a web pioneer, e-entrepreneur and author of eight books, including

PowerTools for Women in Business.

Her work can be found at

More From Aliza P. Sherman

A Futuristic Vision

Put this article in a drawer and save it 25 years. We bet these experts get it right.

Little Women

In industries dominated by giants, small companies must break the rules to survive.

Balance Diet

Between work and family, women entrepreneurs still struggle to juggle it all.
Growth Strategies

Big Plans

Today's generation of women entrepreneurs displays a newfound love of growth.

Dotcom Damage

Will the entrepreneurial role of women become the Net era's greatest casualty?

The Idol Life

Their fame will outlive them, their money will probably outlast their fame, and what these entrepreneurial geniuses learned about running businesses will be passed from generation to generation-starting with you.

What Is A Microsite?

A look at going beyond the banner

Search Engine Mania

Register your site on every search engine out there.

What Is Viral Marketing?

Generate customers faster than a speeding a bullet through word-of-mouth marketing.

Your Online Focus Group

Ask customers to review the changes on your site.

Cyber-Community Rules

Create order on your discussion boards.

Limiting Your Liability

Protect yourself and your company from dissatisfied visitors.

Registration The Right Way

Provide special services to customers and gain useful data.

Be An E-Publisher

Develop relationships with your site visitors to keep them coming back

Advertising Alphabet Soup-CPR Or CPA

Resuscitating your ad revenue with referrals