Amol R. Kadam

Amol R. Kadam

Guest Writer
Co-founder, RBBi

Amol Kadam is the co-founder of RBBi, the region’s first, specialized user experience (UX), user interface (UI) and digital performance marketing agency, operating in Dubai since 2011.

Coming from a strong creative & usability background spanning more than 16 years, Amol has conceptualized, designed and managed the production of several digital projects for a global range of clients from banking, hospitality, travel, real-estate and more. Amol’s areas of expertise include user experience, usability, online branding and strategy, information architecture, interaction design, online and offline interactive media, digital media. Among other strategic tasks within the agency, his role involves creating usability and UX road-map strategies for interaction media.

Amol is the holder of a master’s qualification in HCI. He is also a certified usability professional and a registered member of Usability Professionals Association Worldwide.

More From Amol R. Kadam

Design Thinking

Design Thinking Is Not A Process, It's A Mindset

The most interesting part of design thinking is that it's such a great label. It probably is the most attractive way to describe a model for innovation based on human-centered observation and prototyping.
digital transformation

The Changing Face Of Digital Transformation

The most significant innovation happens when the transformation is user-driven, not IT driven.

What's With The Sub-Brand? The Fallacy Of Age-Based Market Segmentation

With many brands launching youth-specific products, one wonders if they could change the experience of the parent brand itself.

The Design Advantage: How To Make Your Business Stand Out In Today's Market

While having a great product is the first and the most important step, in today's market, it is often not enough to keep you ahead of the curve. This is why investing into a user experience design has proved to be a differentiating strategy.
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