Anna Johansson

Anna Johansson

Guest Writer
Freelance writer

More From Anna Johansson

Consumer Psychology

A Better Understanding of Consumer Psychology Will Earn You More Online Conversions

The five stages of the customer conversion process are as follows: attention, intrigue, evaluation, trust and compulsion. Follow them diligently.
Entrepreneur Mindset

Is Successful Entrepreneurship Nature or Nurture? It's Both. But Not Really.

The bottom line is that it doesn't matter whether genes can increase your chances of being successful. With effort, anyone can be.
Business Ideas

Great Ideas Can Come From Inspiration -- or Brute Force

Yes, brute force works. Here are the four main approaches to idea generation.
Psychology

Decisions, Decisions...5 Ways to Stop Making Bad Ones in Business

There are certain psychological dispositions in all of us that influence our decisions without our knowing.
Twitter

10 Reasons Your Followers Will Leave Your Brand on Twitter

Posting too much or too little -- or simply being boring -- on Twitter might cause you to lose a few people.
Starting a Business

5 Challenges Nobody Warns You About When Starting a Business

Unforeseen expenses, fraud and loneliness are a few problems you'll inevitably have to deal with.
Mistakes

6 Things You Don't Realize Are Hurting Your Business

As an entrepreneur, be wary of these six unseen errors that can hurt -- or even ruin -- your company.
Company Culture

Consistency Is the One Rule in Building a Great Company Culture

Whatever kind of culture you're going for, you've got to be consistent.
Competitive Advantages

10 Ways to Edge Out a Threatening Competitor

New competition is always lurking around the corner.
Marketing Strategies

You Don't Need Much Cash to Implement These 5 Essential Marketing Strategies

Starting a new business with limited resources? Effective marketing is still well within your reach.
Fear

5 Fears You'll Need to Overcome to Be an Effective Leader

Any specific fear -- even a rational one -- will get in the way of your responsibilities. Here's how to avoid that happening.
Taking Risks

5 Risks Every Entrepreneur Will Need to Take

You will lose you day job, you will tie up personal finances, and you will bet everything on a central idea. And you will love it.
Product Testing

Your MVP Isn't Really Viable Until Your Potential Customers Say So

More than 40 percent of startups fail simply because nobody in the real world was interested in buying what the founder thought was a good idea.
Startup Success Stories

You Must Blend These 5 Ingredients Perfectly for Startup Success

New businesses are affected by so many unpredictable variables that it's amazing anyone ever gets it right.
Priorities

5 Mistakes That Make Effective Prioritizing Impossible

The goal is not to just get stuff done, it's to get done the stuff that moves your company forward.

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