Barbara Bates

Barbara Bates

CEO of Hotwire North America

Barbara Bates is the CEO of Hotwire North America, and the former founder and CEO of Eastwick Communications, which was acquired by Hotwire in 2016. She has more than 25 years’ experience working with brands to tell their stories, accelerate growth and build value working in Silicon Valley and beyond. Bates has partnered with some of the world’s biggest technology brands as well as emerging leaders to create high-impact communication strategies and was proud to be named in Business Insider’s 2014 list of 50 Best Public Relations People in Tech and one of the Top 5 Women in PR by the PR World Awards.

4 Pointers for Getting the Most Out of Meetings
Make More Happen

4 Pointers for Getting the Most Out of Meetings

Smarten up your approach so staffers won't needlessly assemble without a distinct direction, losing valuable time without a clear outcome.
7 Productivity Hacks for a Workplace That Delivers
Inspiring Your Team

7 Productivity Hacks for a Workplace That Delivers

In a deadline-driven business, get all the cylinders rolling and to sync in harmony from the start.
The 7 Habits of Seriously Effective Communication Pros
Communications

The 7 Habits of Seriously Effective Communication Pros

These folks, while sometimes underappreciated, forge the links and tell the stories.
5 Lessons From Silicon Valley for Developing Business Hubs
Innovation

5 Lessons From Silicon Valley for Developing Business Hubs

You don't need to pack up and move to northern California to find inspiration. Take these cues to build a community in your location.