More From Brian Kateman
By investing more research and development into plant-based chicken products, it may not be long before consumers are squawking for more of them.
There is too much at stake for anything containing animal products to co-opt the plant-based label and all the good it stands for.
McDonald's is missing out on a huge opportunity to cater to the growing numbers of vegans, vegetarians and flexitarians who like fast food as much as the next omnivore.
Ultimately, the only way to reduce global meat consumption is to be pragmatic -- and that includes plant-based meat startups collaborating with fast food giants.