About Brian Kateman
Brian Kateman is co-founder and president of the Reducetarian Foundation. Brian is the editor of The Reducetarian Cookbook (Hachette Book Group: Sept. 18, 2018) and The Reducetarian Solution (Penguin Random House: April 18, 2017).
More From Brian Kateman
News and Trends
Beef and turkey are no longer the only booming options on the shelf.
News and Trends
Methods of production vary, but they all provide sustenance without any environmental damage or animal suffering.
When it comes to food without animal products, the right descriptor can be make-or-break.
Williams's contribution on the debate stage was small, but important. Fixing our broken healthcare system won't be easy for politicians or entrepreneurs -- but it would save millions of lives.
The company's executives may be laughing at their marketing team's latest publicity stunt, but with the plant-based meat market projected to be worth $27.9 billion by 2025, the joke is entirely on them.
By investing more research and development into plant-based chicken products, it may not be long before consumers are squawking for more of them.
There is too much at stake for anything containing animal products to co-opt the plant-based label and all the good it stands for.
McDonald's is missing out on a huge opportunity to cater to the growing numbers of vegans, vegetarians and flexitarians who like fast food as much as the next omnivore.
Ultimately, the only way to reduce global meat consumption is to be pragmatic -- and that includes plant-based meat startups collaborating with fast food giants.