Brian Kateman

Brian Kateman

Guest Writer
Cofounder and President of the Reducetarian Foundation

About Brian Kateman

Brian Kateman is co-founder and president of the Reducetarian Foundation. Brian is the editor of The Reducetarian Cookbook (Hachette Book Group: Sept. 18, 2018) and The Reducetarian Solution (Penguin Random House: April 18, 2017).

More From Brian Kateman

News and Trends

Biotech Startups Pounce on Cultured Pet Food

Methods of production vary, but they all provide sustenance without any environmental damage or animal suffering.
Marketing

The Best Way to Brand Your Plant-Based Business

When it comes to food without animal products, the right descriptor can be make-or-break.
Food

Marianne Williamson May Seem a Little Bananas, but She's Right to Focus on Food Issues

Williams's contribution on the debate stage was small, but important. Fixing our broken healthcare system won't be easy for politicians or entrepreneurs -- but it would save millions of lives.
Arby's

Arby's Is Unknowingly Trolling Many of its Own Customers With Its 'Carrot' Made of Meat

The company's executives may be laughing at their marketing team's latest publicity stunt, but with the plant-based meat market projected to be worth $27.9 billion by 2025, the joke is entirely on them.
Innovation Now

Why the Next Technological Revolution in Alternative Meat Is Chicken

By investing more research and development into plant-based chicken products, it may not be long before consumers are squawking for more of them.
Food

Tyson Is Misleading Customers With Its New '100 Percent Plant-Based' Nuggets

There is too much at stake for anything containing animal products to co-opt the plant-based label and all the good it stands for.
McDonald's

It's Time for McDonald's to Offer a Veggie Burger Nationwide

McDonald's is missing out on a huge opportunity to cater to the growing numbers of vegans, vegetarians and flexitarians who like fast food as much as the next omnivore.
Food

Burger King's New Meat-Free Whopper Is Part of the Solution

Ultimately, the only way to reduce global meat consumption is to be pragmatic -- and that includes plant-based meat startups collaborating with fast food giants.