About Brian Kateman
Brian Kateman is co-founder and president of the Reducetarian Foundation. Brian is the editor of The Reducetarian Cookbook (Hachette Book Group: Sept. 18, 2018) and The Reducetarian Solution (Penguin Random House: April 18, 2017).
More From Brian Kateman
These companies want you to have your pasta and eat it too with low-carb, high-protein alternatives.
Seedlings and mighty superfoods like buckwheat, hemp, chia and flax have gone mainstream.
Health and Wellness
Drink your veggies – and your fruits, herbs and nuts! Wellness-focused plant-based beverage companies are exploring new avenues.
News and Trends
Hummus has taken America by storm, and it isn't stopping anytime soon.
It's a growing market – and it's not just for bodybuilders
While the U.S. is seeing a huge appetite for plant-based meat and cutting-edge innovation, the rest of the world is also waking up to peoples' demand for a healthier, more sustainable way of living and eating.
News and Trends
Beef and turkey are no longer the only booming options on the shelf.
Williams's contribution on the debate stage was small, but important. Fixing our broken healthcare system won't be easy for politicians or entrepreneurs -- but it would save millions of lives.
The company's executives may be laughing at their marketing team's latest publicity stunt, but with the plant-based meat market projected to be worth $27.9 billion by 2025, the joke is entirely on them.
By investing more research and development into plant-based chicken products, it may not be long before consumers are squawking for more of them.
There is too much at stake for anything containing animal products to co-opt the plant-based label and all the good it stands for.