Catherine Clifford

Catherine Clifford

Entrepreneur Staff / Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Take It From The Pros

Bud Light Introduces New Label, But How Effective Can It Actually Be?

Anheuser-Busch tries to pull in millennials and reassert its historic legacy with bold, nearly all blue design that prominently features the company's historic crest.
worth-knowing

'Success Is Not a Number,' So Don't Chase Goals That Leave You Unsatisfied

Limor Fried, founder and CEO of Adafruit, says that finding fulfillment from her mission allowed her to grow her company from a dorm-room operation to a $40 million business.
Managing Employees

Why the Founder of KIND Doesn't Use the Word 'Employee'

Daniel Lubetzky says he wants every person at his company to feel like an owner.
Take It From The Pros

What the Color of Your Logo Says About Your Company (Infographic)

The Golden Arches just wouldn't communicate the same thing if they were purple.
Run a Better Business

Limor Fried of Adafruit: Your Cause Should Be the Engine That Drives Your Company Forward

The founder and CEO of the engineering kits manufacturer says that the company's goal of inspiring future makers makes 'management so easy.'
Sheryl Sandberg

What Sheryl Sandberg Would Have Told Her Younger Self

The Facebook COO and founder of the Lean In movement opened up about her life and career on the question-and-answer website Quora.
Limor Fried

This CEO Never Expected to Be a CEO. And She Says That's Her Secret Weapon.

Limor Fried, the founder and CEO of Adafruit, explains her approach to being a boss.
Sharing Economy

This Startup Gets You Into Spaces That Instagram Dreams Are Made of

Splacer is like Airbnb but for ultra hip event spaces, such as an abandoned church, urban greenhouse or prop studio.
Crowdfunding

Kickstarter Hires Journalist to Investigate Campaign That Failed to Deliver to Backers

The Zano crowdfunding campaign raised $3.6 million to make mini drones that take pictures and video. Some drones were delivered, but overwhelmingly, backers did not get the rewards they expected.
Take It From The Pros

Instagram Is Crushing Twitter and Facebook on Brand Engagement

A new report examines user interaction across the most popular social media channels.
Internet

Chicago and Los Angeles Could Get Google Fiber. And That's a Very Big Deal for Entrepreneurs.

Bringing super-fast Internet to the second and third biggest cities in the U.S. has the potential to turbocharge the entrepreneurial communities there.
Kickstarter

Nearly 1 in 10 Kickstarter Projects Fails to Deliver Rewards

The crowdfunding platform commissioned a University of Pennsylvania professor to do an analysis of the fulfillment rates of funded campaigns on the platform.
Atlanta

The 'Mayor' of Entrepreneurship in Atlanta On Empire Builders Vs. Lifestyle Entrepreneurs

David Cummings, the founder of Atlanta Tech Village, explains how he chooses which startups to invest in.
Dinner Lab

Dinner Lab Scoops Up 'Food Crawl' Startup Dishcrawl In a Push to Get More Customers

The growing food events business says the acquisition is both to grow its customer base and a sign that it intends to expand its product offerings.
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