Catherine Clifford

Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

The Important Reason This Founder Keeps a Jar of Teriyaki Pepper Spread in His Office
Make More Happen

The Important Reason This Founder Keeps a Jar of Teriyaki Pepper Spread in His Office

Daniel Lubetzky, the creator of KIND bars, learned a tough lesson about product expansion that he vows never to repeat.
Dissecting a Fad: How the Slinky, Mr. Potato Head and Pet Rock Became Crazy Popular
Marketing Bootcamp

Dissecting a Fad: How the Slinky, Mr. Potato Head and Pet Rock Became Crazy Popular

These iconic toys were conceived of by individual inventors and subsequently adored by kids everywhere.
Last Year, Reading Rainbow Raised $5.4 Million on Kickstarter. Then, the Real Work Began.
Crowdfunding

Last Year, Reading Rainbow Raised $5.4 Million on Kickstarter. Then, the Real Work Began.

With a record 105,000 backers, the crowdfunding campaign presented logistical challenges, but appears to have made good on its commitments.
Bud Light Introduces New Label, But How Effective Can It Actually Be?
Marketing Bootcamp

Bud Light Introduces New Label, But How Effective Can It Actually Be?

Anheuser-Busch tries to pull in millennials and reassert its historic legacy with bold, nearly all blue design that prominently features the company's historic crest.
'Success Is Not a Number,' So Don't Chase Goals That Leave You Unsatisfied
Limor Fried

'Success Is Not a Number,' So Don't Chase Goals That Leave You Unsatisfied

Limor Fried, founder and CEO of Adafruit, says that finding fulfillment from her mission allowed her to grow her company from a dorm-room operation to a $40 million business.
The 10 Biggest Tech Trends for 2016
Technology

The 10 Biggest Tech Trends for 2016

From immersive experiences to watching video gamers in a stadium, here's a rundown of the tech trends you should expect to pick up steam in the new year.
Why the Founder of KIND Doesn't Use the Word 'Employee'
Managing Employees

Why the Founder of KIND Doesn't Use the Word 'Employee'

Daniel Lubetzky says he wants every person at his company to feel like an owner.
What the Color of Your Logo Says About Your Company (Infographic)
Make More Happen

What the Color of Your Logo Says About Your Company (Infographic)

The Golden Arches just wouldn't communicate the same thing if they were purple.
Limor Fried of Adafruit: Your Cause Should Be the Engine That Drives Your Company Forward
Limor Fried

Limor Fried of Adafruit: Your Cause Should Be the Engine That Drives Your Company Forward

The founder and CEO of the engineering kits manufacturer says that the company's goal of inspiring future makers makes 'management so easy.'
What Sheryl Sandberg Would Have Told Her Younger Self
Sheryl Sandberg

What Sheryl Sandberg Would Have Told Her Younger Self

The Facebook COO and founder of the Lean In movement opened up about her life and career on the question-and-answer website Quora.
This CEO Never Expected to Be a CEO. And She Says That's Her Secret Weapon.
Limor Fried

This CEO Never Expected to Be a CEO. And She Says That's Her Secret Weapon.

Limor Fried, the founder and CEO of Adafruit, explains her approach to being a boss.
This Startup Gets You Into Spaces That Instagram Dreams Are Made of
Sharing Economy

This Startup Gets You Into Spaces That Instagram Dreams Are Made of

Splacer is like Airbnb but for ultra hip event spaces, such as an abandoned church, urban greenhouse or prop studio.
Kickstarter Hires Journalist to Investigate Campaign That Failed to Deliver to Backers
Crowdfunding

Kickstarter Hires Journalist to Investigate Campaign That Failed to Deliver to Backers

The Zano crowdfunding campaign raised $3.6 million to make mini drones that take pictures and video. Some drones were delivered, but overwhelmingly, backers did not get the rewards they expected.
Instagram Is Crushing Twitter and Facebook on Brand Engagement
Make More Happen

Instagram Is Crushing Twitter and Facebook on Brand Engagement

A new report examines user interaction across the most popular social media channels.
Chicago and Los Angeles Could Get Google Fiber. And That's a Very Big Deal for Entrepreneurs.
Internet

Chicago and Los Angeles Could Get Google Fiber. And That's a Very Big Deal for Entrepreneurs.

Bringing super-fast Internet to the second and third biggest cities in the U.S. has the potential to turbocharge the entrepreneurial communities there.