Senior Entrepreneurship Writer at CNBC
Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.
Ready To Launch
When launching their shoe startup BucketFeet, Raaja Nemani and Aaron Firestein had a great idea but no previous experience in manufacturing or inventory management.
One in five adults have worked in the sharing economy, while two in five have used it, according to new report.
Aubrey Marcus, founder and CEO of cognitive supplements company Onnit, has an enviable roster of celebrity endorsements.
The San Francisco-based fundraising platform is positioning crowdfunding as a way for established businesses to do better market research and test new products.
Everbliss joins other startups that hook users up with professionals almost instantly.
Daniel Lubetzky, the founder of KIND bars, says that 'me too' versions of products and services don't stand much chance to be breakout success stories.
The San Francisco-based Uber competitor announces a new $1 billion funding round that values it at $5.5 billion.
Daniel Lubetzky, the founder of KIND, says that competition is good because it motivates entrepreneurs, but if left unchecked, it can become a hindrance in creating a team.
Limor Fried, CEO and founder of Adafruit, talks about how her team keeps meetings short.
Founders are often generalists, or "orchestra directors," but to get to the next level, they need to know when to bring in specialists, says the founder of KIND.
A snapshot of the ultra high net worth individuals are who are giving their wealth away and where they are giving it.
Make More Happen
Daniel Lubetzky, the creator of KIND bars, learned a tough lesson about product expansion that he vows never to repeat.
These iconic toys were conceived of by individual inventors and subsequently adored by kids everywhere.
With a record 105,000 backers, the crowdfunding campaign presented logistical challenges, but appears to have made good on its commitments.
Anheuser-Busch tries to pull in millennials and reassert its historic legacy with bold, nearly all blue design that prominently features the company's historic crest.
Copyright © 2016 Entrepreneur Media, Inc. All rights reserved.
© 2016 Entrepreneur Media, Inc.