Catherine Clifford

Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

How These Entrepreneurs Found Success in an Industry They Knew Nothing About
Ready To Launch

How These Entrepreneurs Found Success in an Industry They Knew Nothing About

When launching their shoe startup BucketFeet, Raaja Nemani and Aaron Firestein had a great idea but no previous experience in manufacturing or inventory management.
The Sharing Economy Is More than a Buzzword. It's Changing How We Live.
Sharing Economy

The Sharing Economy Is More than a Buzzword. It's Changing How We Live.

One in five adults have worked in the sharing economy, while two in five have used it, according to new report.
How to Win Celebrity Endorsements. (Hint: It's Not About the Money.)
Marketing Bootcamp

How to Win Celebrity Endorsements. (Hint: It's Not About the Money.)

Aubrey Marcus, founder and CEO of cognitive supplements company Onnit, has an enviable roster of celebrity endorsements.
Indiegogo Launches a New Product to Court Big Businesses
Indiegogo

Indiegogo Launches a New Product to Court Big Businesses

The San Francisco-based fundraising platform is positioning crowdfunding as a way for established businesses to do better market research and test new products.
Insta-Zen: New App Connects You With a Coach or Therapist Over Live Video
Apps

Insta-Zen: New App Connects You With a Coach or Therapist Over Live Video

Everbliss joins other startups that hook users up with professionals almost instantly.
It's Harder, But You Are More Likely to Win if You Think for Yourself
Daniel Lubetzky

It's Harder, But You Are More Likely to Win if You Think for Yourself

Daniel Lubetzky, the founder of KIND bars, says that 'me too' versions of products and services don't stand much chance to be breakout success stories.
General Motors Partners With Lyft to Develop Network of Self-Driving Cars
Lyft

General Motors Partners With Lyft to Develop Network of Self-Driving Cars

The San Francisco-based Uber competitor announces a new $1 billion funding round that values it at $5.5 billion.
Having an Ego Is Healthy. Letting It Get Between You and Your Co-Workers Is Not.
Daniel Lubetzky

Having an Ego Is Healthy. Letting It Get Between You and Your Co-Workers Is Not.

Daniel Lubetzky, the founder of KIND, says that competition is good because it motivates entrepreneurs, but if left unchecked, it can become a hindrance in creating a team.
Check Your Ego at the Door and Keep Meetings to 15 Minutes
Business Optimization

Check Your Ego at the Door and Keep Meetings to 15 Minutes

Limor Fried, CEO and founder of Adafruit, talks about how her team keeps meetings short.
Growing a Company Takes the Confidence to Know Your Limits
Daniel Lubetzky

Growing a Company Takes the Confidence to Know Your Limits

Founders are often generalists, or "orchestra directors," but to get to the next level, they need to know when to bring in specialists, says the founder of KIND.
Study: Most of the World's Richest Philanthropists Are Self-Made
Philanthropy

Study: Most of the World's Richest Philanthropists Are Self-Made

A snapshot of the ultra high net worth individuals are who are giving their wealth away and where they are giving it.
The Important Reason This Founder Keeps a Jar of Teriyaki Pepper Spread in His Office
Make More Happen

The Important Reason This Founder Keeps a Jar of Teriyaki Pepper Spread in His Office

Daniel Lubetzky, the creator of KIND bars, learned a tough lesson about product expansion that he vows never to repeat.
Dissecting a Fad: How the Slinky, Mr. Potato Head and Pet Rock Became Crazy Popular
Marketing Bootcamp

Dissecting a Fad: How the Slinky, Mr. Potato Head and Pet Rock Became Crazy Popular

These iconic toys were conceived of by individual inventors and subsequently adored by kids everywhere.
Last Year, Reading Rainbow Raised $5.4 Million on Kickstarter. Then, the Real Work Began.
Crowdfunding

Last Year, Reading Rainbow Raised $5.4 Million on Kickstarter. Then, the Real Work Began.

With a record 105,000 backers, the crowdfunding campaign presented logistical challenges, but appears to have made good on its commitments.
Bud Light Introduces New Label, But How Effective Can It Actually Be?
Marketing Bootcamp

Bud Light Introduces New Label, But How Effective Can It Actually Be?

Anheuser-Busch tries to pull in millennials and reassert its historic legacy with bold, nearly all blue design that prominently features the company's historic crest.