Catherine Clifford
Senior Entrepreneurship Writer at CNBC
Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.
More From Catherine Clifford
Billionaires
62 Percent of American Billionaires Are Self-Made
A new report from Wealth-X and WSJ Custom Studios also reveals what many billionaires spend their money on.
Daniel Lubetzky
To Pull Through Dark Days, Understand What Drives You
Daniel Lubetzky, the founder of KIND bars, makes the case for asking yourself the important questions.
Branding
How This Company Is Making Millions in an Ultra Crowded Market
The founder of supplements company Onnit explains what he does to differentiate himself from the competition.
Daniel Lubetzky
How to Come Up With a Creative Idea in 3 Simple Steps
Daniel Lubetzky, the founder of KIND Healthy Snacks, breaks down his process for staying innovative.
Apple
Your Future iPhone Might Know How You Are Feeling
Apple just bought Emotient, a San Diego-based artificial intelligence startup.
Startup Success Stories
How These Entrepreneurs Found Success in an Industry They Knew Nothing About
When launching their shoe startup BucketFeet, Raaja Nemani and Aaron Firestein had a great idea but no previous experience in manufacturing or inventory management.
Sharing Economy
The Sharing Economy Is More than a Buzzword. It's Changing How We Live.
One in five adults have worked in the sharing economy, while two in five have used it, according to new report.
Celebrity Endorsement
How to Win Celebrity Endorsements. (Hint: It's Not About the Money.)
Aubrey Marcus, founder and CEO of cognitive supplements company Onnit, has an enviable roster of celebrity endorsements.
Indiegogo
Indiegogo Launches a New Product to Court Big Businesses
The San Francisco-based fundraising platform is positioning crowdfunding as a way for established businesses to do better market research and test new products.
Project Grow
Insta-Zen: New App Connects You With a Coach or Therapist Over Live Video
Everbliss joins other startups that hook users up with professionals almost instantly.
Daniel Lubetzky
It's Harder, But You Are More Likely to Win if You Think for Yourself
Daniel Lubetzky, the founder of KIND bars, says that 'me too' versions of products and services don't stand much chance to be breakout success stories.
Lyft
General Motors Partners With Lyft to Develop Network of Self-Driving Cars
The San Francisco-based Uber competitor announces a new $1 billion funding round that values it at $5.5 billion.
Daniel Lubetzky
Having an Ego Is Healthy. Letting It Get Between You and Your Co-Workers Is Not.
Daniel Lubetzky, the founder of KIND, says that competition is good because it motivates entrepreneurs, but if left unchecked, it can become a hindrance in creating a team.
Ask Entrepreneur
Check Your Ego at the Door and Keep Meetings to 15 Minutes
Limor Fried, CEO and founder of Adafruit, talks about how her team keeps meetings short.
Daniel Lubetzky
Growing a Company Takes the Confidence to Know Your Limits
Founders are often generalists, or "orchestra directors," but to get to the next level, they need to know when to bring in specialists, says the founder of KIND.
