Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.
The digital news outlet will offers users a reading experience similar to a text-message conversation. It's the latest in a string of startups and tech companies that are emulating the most basic digital communication format.