Look What Has Thought Leaders Including Alexis Ohanian and Will.I.Am Drooling Google Glass and Oculus Rift competitor Meta has a star-studded list of tech elites and celebrities singing the praises of its new product.

By Catherine Clifford

Opinions expressed by Entrepreneur contributors are their own.

Meta

"This was the first time I've ever put something on and felt that I was living in that future that I had been promised for all these years," says Alexis Ohanian, co-founder of the ultra-popular news website reddit.

Black Eyed Peas's Will.i.am says that this forthcoming product will change the way creative people tell stories.

And tech elite and futurist Robert Scoble said that the demo of this new product made him emotional. "I have never seen a product like this since the Macintosh," he says. Scoble doubled down on his claim in a video posted on his Facebook page to say that it's actually the most important development since the Apple 2.

So what is this life-changing product that has received such impassioned reviews?

Related: Will You Be Ready for the Virtual Reality Future?

It's a set of augmented reality glasses made by Google Glass and Oculus Rift competitor Meta. The product is set to come out in about three weeks. In case you are so inclined, there is a countdown clock on the company's homepage.

Before the public release, however, Meta released a YouTube video (embedded below) with the reactions to the demo from the following list of tech thought leaders: Scoble, will.i.am, Ohanian, Kevin Kelly (Wired), Eric Migicovsky (Pebble), Shel Israel, Andrew Laffoon (Mixbook), Heather Shaw, Andrej Kulikov (Audi) and Travis Giggy (Skuchain).

Details about the new product are scarce (unsurprisingly, that's part of drumming up anticipation, no?), but the Meta glasses cost $667. The MetaPro will cost almost $3,000.

Related: Beyond Gaming: Oculus Rift Founder's Predictions for Virtual Reality's Future

Meta has raised money from some of the biggest names in tech investing, including Ohanian and legendary investor Tim Draper, according to fundraising ledger Crunchbase.

Related: Will Tomorrow's Entrepreneurs Learn With Virtual Reality?

Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

23andMe, Once Worth $6 Billion, Files for Bankruptcy

CEO Anne Wojcicki resigned on Sunday, though she says she'll independently bid for ownership of the company she co-founded.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Franchise

Want a Side Hustle That Scales? These Are the Top Part-Time Franchises of 2025.

You don't need to go all-in on day one. These top-ranked franchises are perfect for part-time entrepreneurs.

Leadership

How Accountability Teams Enhance Leadership Effectiveness

Accountability teams aren't just about hitting short-term goals — they're about sustainable growth and a lifelong dedication to learning

Business News

10 Motivating Quotes From Boxing Legend George Foreman, Who Was Paid More Than $100 Million to Endorse His Grills

The two-time world champion and entrepreneur was as good with his words as he was with his fists.

Growing a Business

Build-A-Bear Was Failing. Here's How This CEO Turned It Around — and Achieved Record-Breaking Revenue.

Sharon Price John, the CEO of Build-A-Bear, discusses how she embraced change and transformed the once-struggling mall-based retailer into a thriving multi-dimensional brand.