Ema Linaker

Ema Linaker

Director of Digital at Edelman, MEA
Ema Linaker is the Director of Digital at Edelman, MEA. She is a digital native who has been working integrated communications for leading brands and agencies for over 20 years. She has worked at Google, Nuance, Ogilvy & Mather, and prior to her current role at Edelman, she used to head up Leo Burnett’s team of social, mobile and digital experts, working on multinational brands like McDonalds, Samsung and P&G.
The Low-Down On Using Instagram Stories For Your Business
Marketing

The Low-Down On Using Instagram Stories For Your Business

The difference between Instagram Stories and Snapchat's Stories, and how you can use them for your business.
How To Develop A Digital Presence For Professional Success
Building Your Online Presence

How To Develop A Digital Presence For Professional Success

This is a new aspect of our reputation that we have to work at; we can't just assume that it's good and we can't assume that we're vigilant enough.
How To Make Your Business Messaging Effective In The Age Of Video
Content Marketing

How To Make Your Business Messaging Effective In The Age Of Video

If you haven't heard already, video is the single biggest content format that all businesses need to get familiar with in 2016.
Getting Social Right: The Pitfalls And The Opportunities
Social Media

Getting Social Right: The Pitfalls And The Opportunities

Size really doesn't matter when it comes to communities, and frequency of content doesn't matter when no one is listening.
Embracing the Inspiration Platform: The Low-Down On Instagram Advertising
Instagram

Embracing the Inspiration Platform: The Low-Down On Instagram Advertising

Eye-catching, engaging photography is the single most important factor in marketing optimization for any campaign on Instagram.
The Social Media Handbook: Five Tips For Entrepreneurs Looking To Leverage The Internet
Social Media Marketing

The Social Media Handbook: Five Tips For Entrepreneurs Looking To Leverage The Internet

As a new business, it is vital that you get to grips with how to harness social media to drive awareness, brand affinity, loyalty, advocacy and most importantly, commerce.