About Ema Linaker
Ema Linaker is the Director of Digital at Edelman, MEA. She is a digital native who has been working integrated communications for leading brands and agencies for over 20 years. She has worked at Google, Nuance, Ogilvy & Mather, and prior to her current role at Edelman, she used to head up Leo Burnett’s team of social, mobile and digital experts, working on multinational brands like McDonalds, Samsung and P&G.
More From Ema Linaker
Are emojis, video stories, and social conversations taking over from often-impenetrable jargon?
Brands need to start using more intelligent methods to find the influencers who can connect with their target audience.
The Middle East holds so much potential for digital transformation- here are the most exciting trends I see coming to prominence over the next 12 months.
The difference between Instagram Stories and Snapchat's Stories, and how you can use them for your business.
Building Your Online Presence
This is a new aspect of our reputation that we have to work at; we can't just assume that it's good and we can't assume that we're vigilant enough.
If you haven't heard already, video is the single biggest content format that all businesses need to get familiar with in 2016.
Size really doesn't matter when it comes to communities, and frequency of content doesn't matter when no one is listening.
Eye-catching, engaging photography is the single most important factor in marketing optimization for any campaign on Instagram.
Social Media Marketing
As a new business, it is vital that you get to grips with how to harness social media to drive awareness, brand affinity, loyalty, advocacy and most importantly, commerce.