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Ema Linaker

Ema Linaker

Guest Writer / Director of Digital at Edelman, MEA

Ema Linaker is the Director of Digital at Edelman, MEA. She is a digital native who has been working integrated communications for leading brands and agencies for over 20 years. She has worked at Google, Nuance, Ogilvy & Mather, and prior to her current role at Edelman, she used to head up Leo Burnett’s team of social, mobile and digital experts, working on multinational brands like McDonalds, Samsung and P&G.

Communication Strategies

Corporate Communications Will Never Be The Same Again (Thanks To Social Media)

Are emojis, video stories, and social conversations taking over from often-impenetrable jargon?
Influencers

Think You're Getting The Most From Influencers? Think Again

Brands need to start using more intelligent methods to find the influencers who can connect with their target audience.
Digital Communications

Trends, Analysis And Predictions For Digital Media In MENA In 2017

The Middle East holds so much potential for digital transformation- here are the most exciting trends I see coming to prominence over the next 12 months.
Marketing

The Low-Down On Using Instagram Stories For Your Business

The difference between Instagram Stories and Snapchat's Stories, and how you can use them for your business.
Cadillac

How To Develop A Digital Presence For Professional Success

This is a new aspect of our reputation that we have to work at; we can't just assume that it's good and we can't assume that we're vigilant enough.
Content Marketing

How To Make Your Business Messaging Effective In The Age Of Video

If you haven't heard already, video is the single biggest content format that all businesses need to get familiar with in 2016.
Social Media

Getting Social Right: The Pitfalls And The Opportunities

Size really doesn't matter when it comes to communities, and frequency of content doesn't matter when no one is listening.
Instagram

Embracing the Inspiration Platform: The Low-Down On Instagram Advertising

Eye-catching, engaging photography is the single most important factor in marketing optimization for any campaign on Instagram.
Social Media Marketing

The Social Media Handbook: Five Tips For Entrepreneurs Looking To Leverage The Internet

As a new business, it is vital that you get to grips with how to harness social media to drive awareness, brand affinity, loyalty, advocacy and most importantly, commerce.