Heather Andrew
UK CEO, Neuro-Insight.
Heather Andrew is the UK CEO of the neuroscience research company, Neuro-Insight. Neuro-Insight measures second-by-second changes in brain activity, using a patented research methodology to understand how pieces of design or advertising affect audiences at both a rational and an emotional level.
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Putting the Super Bowl's $5 Million Ads Under the Microscope
A little Monday morning quarterbacking by advertisers might help make those pricey ad slots go further next year.
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