Heather Andrew

Heather Andrew

Guest Writer
UK CEO, Neuro-Insight.

About Heather Andrew

Heather Andrew is the UK CEO of the neuroscience research company, Neuro-Insight. Neuro-Insight measures second-by-second changes in brain activity, using a patented research methodology to understand how pieces of design or advertising affect audiences at both a rational and an emotional level.

More From Heather Andrew

Super Bowl Ads

Putting the Super Bowl's $5 Million Ads Under the Microscope

A little Monday morning quarterbacking by advertisers might help make those pricey ad slots go further next year.