
Heather Andrew
UK CEO, Neuro-Insight.
Heather Andrew is the UK CEO of the neuroscience research company, Neuro-Insight. Neuro-Insight measures second-by-second changes in brain activity, using a patented research methodology to understand how pieces of design or advertising affect audiences at both a rational and an emotional level.
Latest
Marketing
Putting the Super Bowl's $5 Million Ads Under the Microscope
A little Monday morning quarterbacking by advertisers might help make those pricey ad slots go further next year.
More Authors You Might Like
-
Micah Solomon
Customer Service Transformation Expert
-
Madeline Garfinkle
News Writer
-
Nancy Solari
CEO of Living Full Out
-
Carl Stoffers
Senior Business Editor
-
Entrepreneur Store
Entrepreneur Store
-
Sam Silverman
Content Strategy Editor
-
Sean Dollwet
Founder of Royalty Hero
-
Amanda Breen
Features Writer