Jeff Epstein is the founder and CEO of Ambassador, a SaaS referral marketing platform that helps B2B and B2C businesses drive revenue. Ambassador powers referral marketing for over 350 brands, including SAP, Zenefits, SunPower and Sage.
About Jeffrey D. Epstein
More From Jeffrey D. Epstein
You can't count on lifetime fans unless you've seeded your brand image with transparency. Create the kind of open dialogue with customers that fosters loyalty for the long haul.
Future of Entrepreneurship
Take a cue from Midwestern founders who favor sweat equity over funding rounds.
While referrals do happen organically, they're never a given -- even if a customer loves your products and services.