Jeff Epstein is the founder and CEO of Ambassador, a SaaS referral marketing platform that helps B2B and B2C businesses drive revenue. Ambassador powers referral marketing for over 350 brands, including SAP, Zenefits, SunPower and Sage.
About Jeffrey D. Epstein
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You can't count on lifetime fans unless you've seeded your brand image with transparency. Create the kind of open dialogue with customers that fosters loyalty for the long haul.
Take a cue from Midwestern founders who favor sweat equity over funding rounds.
While referrals do happen organically, they're never a given -- even if a customer loves your products and services.