Jessica Wong: Page 3
Entrepreneur Leadership Network® Contributor
Bio
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest: Page 3
Digital Storytelling: How Brands Can Use Authenticity and Emotional Connection to Stand Out Online
Effective storytelling can help construct strong bonds between brands and audiences.
Artificial Intelligence is Revolutionizing Marketing. Here's What the Transformation Means for the Industry
Artificial intelligence technology is changing how marketers reach and engage customers. From programmatic advertising to data analysis, AI can help marketers do a better job, but this rapidly evolving field also raises concerns and uncertainties.
How to Make the Most of Your Public Relations
By combining PR with branding, content creation, advertising campaigns and social media outreach, companies can generate marketing results and boost their business growth.
The Importance of Humanizing Your Brand and How to Do it
You can build deeper connections with your customers across all marketing activities by humanizing your brand.
How Paid Media Can Increase Your Brand's Value
In any balanced media strategy, paid media should be included alongside earned and owned media. Whether a brand is large or small, the level of control it affords brand teams, and the affordability of digital media outlets can deliver excellent results.
What Is Earned Media and What Is Its Value?
Earned media coverage is one of the most powerful tools for brands to encourage consumer trust and credibility.
