More From John Boitnott
Communication Strategies
How to Pitch Your Brilliant Idea Without Making the People You Need Feel Stupid
When you need your boss or an investor to back your cutting-edge innovation, explain how it is useful in language they will understand.
Websites
4 Design Strategies That Make a Compelling Call to Action
Information overload is a problem everywhere but a crisis on your ecommerce site. Make it easy for customers to see what you're encouraging.
Networking
5 Tips For Networking Like a Rock Star
Aside from insincerely kissing rivals, the music industry has a lot to teach about cultivating the people who can help you.
Success Stories
Take a Break From Embracing Failure and Be Inspired By 6 Huge Business Successes
Entrepreneurs need to be stoic about the long odds against a new business thriving but it's also true that the greatest successes of our time started small.
Crowdfunding
4 Ways Kickstarter Can Boost Your Brand in Addition to Raising Money
Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner.
Hiring
6 Ways to Adapt Hiring Practices to the Improving Job Market
As the economy improves, employers accustomed to a big selection of eager candidates will have to look harder for the right people.
Business Travel
5 Steps to Plan a Safe International Business Trip
Don't let scary headlines keep you from pursuing opportunity overseas. Arm yourself with information and some basic precautions.
Problem Employees
How to Deal with Employees Who Insist on Always Getting Their Way
Collaboration and cooperation, with a minimum of hierarchy, is the workplace ideal but sometimes you just have to be the boss.
Social Media Marketing
5 New Social-Media Platforms Worth a Look
They don't have big followings, yet, but that is part of their allure. These promising platforms can help you develop an invaluable social media niche.
Cash-Flow Management
4 Tips for Managing Cash Flow When You're Bootstrapping
The wealthiest companies work hard to know where every dime goes. Startups literally cannot afford to do less.
Business Lessons
5 Tough Lessons Learned From Embracing Failure
Mark Hendrickson launched Plancast to great fanfare, watched it nearly die and was tossed out. He has less ego and more patience now.
Business Failure
Brutal Lessons From 4 Failed Startups
Learning from mistakes is smart. Learning from somebody else's mistakes is brilliant.