More From John Boitnott
A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
When you need your boss or an investor to back your cutting-edge innovation, explain how it is useful in language they will understand.
Information overload is a problem everywhere but a crisis on your ecommerce site. Make it easy for customers to see what you're encouraging.
Entrepreneurs need to be stoic about the long odds against a new business thriving but it's also true that the greatest successes of our time started small.
Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner.
As the economy improves, employers accustomed to a big selection of eager candidates will have to look harder for the right people.
Don't let scary headlines keep you from pursuing opportunity overseas. Arm yourself with information and some basic precautions.
Collaboration and cooperation, with a minimum of hierarchy, is the workplace ideal but sometimes you just have to be the boss.
The wealthiest companies work hard to know where every dime goes. Startups literally cannot afford to do less.