Jonathan Herrick

Jonathan Herrick - Page 2

Entrepreneur Leadership Network Writer
CEO of Benchmark

Latest

4 Pitfalls to Avoid When Choosing Tech for Your Business

When you're chasing new tech for your business, consider these four tips to finding the right technology to propel your business forward.

This Marketing Strategy Is a Game Changer for Resource-Strapped Startups

Tech-powered ABM is the future of marketing. Is your startup prepared for the transition?

Getting Personal: 3 Steps to Personalizing Your Automated Email Campaigns

You'll win more business with personalized automated email campaigns -- here's how to do it.

Managing Relationships on the Run: 4 Reasons to Adopt a Mobile CRM

Your competition for new business isn't likely to fade in 2018. Empowering your sales team members with a mobile CRM will give them what they need to keep your business growing and thriving.

5 Quotes to Help You Maintain Entrepreneurial Persistence

Five successful entrepreneurs share the quotes that helped them persevere and work toward entrepreneurial success.

7 Must-Read Books From Entrepreneurs in the Trenches

The right books can help you grow both as a person and an entrepreneur. Here's a few book recommendations from seasoned entrepreneurs.

Put Data Front and Center to Guide Your Rebranding

Ace your rebranding efforts by incorporating data about customers, competitors and yourself.

4 Ways You're Misusing Your CRM Data

Using your CRM data the right way can help boost revenue and deepen customer relationships. Here are four mistakes to avoid when it comes to utilizing that data.

What to Do When Your Ideal Customer Isn't Who You Expected

Most businesses choose their target customer based on self-perception of their brand, and then the marketing team goes after them. Your own perception of your brand, however, doesn't always reflect what's actually happening in the marketplace.