More From Linda Lacina
A tiff with bloggers reveals the tension that still exists between traditional and online media. But are fights like these even worth it?
Brick-and-mortar stores can maximize simple, key advantages to get shoppers to the register. This infographic explains how.
Starting a Business
A recent study by the National Retail Federation finds organized crime an ongoing threat.
Are there Twitter mulligans? The Golf Channel wants to know after it tried and failed with a Tweet commemorating the March on Washington.
More than fifty years after the march where Martin Luther King Jr. made his legendary 'I Have a Dream' speech, reacquaint yourself with speeches and performances from the day's most inspiring civil rights leaders.
This store's small social-media team will need to divide, conquer and strategize to turn social-media followers into customers.
Giveaways and user-submitted photos helped this Michigan cupcake shop increase its Facebook engagement.
Forging strong connections with your customer requires not just skill but a human touch. Our Team Digital, a group of marketing experts, explains how to strike the right balance.