Linda Lacina

Linda Lacina

More From Linda Lacina

Growth Strategies

Note to Bloggers: Fight Bad Content, Not Martha Stewart

A tiff with bloggers reveals the tension that still exists between traditional and online media. But are fights like these even worth it?
Growth Strategies

Retail: It's Personal (Infographic)

Connecting to customers at brick-and-mortar stores can increase engagement, loyalty and sales.
Entrepreneurs

What Designers Can Teach Entrepreneurs

These quotes from leading and iconic designers give you a new way to think about your business.
Growth Strategies

Understand the Checkout to Understand Your Customers (Infographic)

Brick-and-mortar stores can maximize simple, key advantages to get shoppers to the register. This infographic explains how.
Growth Strategies

These 8 Architects Will Get You Inspired

Words of wisdom from these noted architects can give you another perspective on entrepreneurship.
Starting a Business

Disturbing Crime Trends Facing Retailers (Infographic)

A recent study by the National Retail Federation finds organized crime an ongoing threat.
Growth Strategies

What Businesses Need to Know About Obamacare

Enrollment for the Affordable Care Act has started and we've got the ultimate guide to help business owners like yourself navigate the changes.
Growth Strategies

Struggling With Online Sales? So Are the Big Guys

For many online retailers, most revenue still doesn't come from the web. But if you're still looking to compete, our experts have some advice.
Marketing

What You Can Learn from the Golf Channel's MLK Speech Twitter Slip-up

Are there Twitter mulligans? The Golf Channel wants to know after it tried and failed with a Tweet commemorating the March on Washington.
Leadership

Slideshow: Inspiring Words From the March on Washington

More than fifty years after the march where Martin Luther King Jr. made his legendary 'I Have a Dream' speech, reacquaint yourself with speeches and performances from the day's most inspiring civil rights leaders.
Marketing

Should Marissa Mayer Have Posed in Vogue?

Being an 'it girl' for tech may help Yahoo change its dated image, but it's causing a lot of controversy.
Marketing

Schedule Your Tweets and Other Lessons for a Houston Bookshop

This store's small social-media team will need to divide, conquer and strategize to turn social-media followers into customers.
Growth Strategies

The Art of the Pivot

Learn how six major companies made the hard changes that renewed their companies and their bottom line.
Marketing

From Facebook to Foot Traffic: Building a Bakery's Social Network

Giveaways and user-submitted photos helped this Michigan cupcake shop increase its Facebook engagement.
Marketing

Digital Marketing: It's Not Just Business, It's Personal

Forging strong connections with your customer requires not just skill but a human touch. Our Team Digital, a group of marketing experts, explains how to strike the right balance.