Retail: It's Personal (Infographic) Connecting to customers at brick-and-mortar stores can increase engagement, loyalty and sales.
The key to keeping brick-and-mortar relevant to shoppers lies in personalization. That's one of the main findings from research compiled by Medallion, a retail agency based in New York. The data breaks down different categories of shopper as well as tips to increase engagement and awareness. Take a look at their findings to see what tips and tricks you can use in your business.