Retail: It's Personal (Infographic) Connecting to customers at brick-and-mortar stores can increase engagement, loyalty and sales.

By Linda Lacina

The key to keeping brick-and-mortar relevant to shoppers lies in personalization. That's one of the main findings from research compiled by Medallion, a retail agency based in New York. The data breaks down different categories of shopper as well as tips to increase engagement and awareness. Take a look at their findings to see what tips and tricks you can use in your business.

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Retail: It's Personal (Infographic)

Linda Lacina

Entrepreneur Staff

Linda Lacina is the former managing editor at Entrepreneur.com. Her work has appeared in the Wall Street Journal, Smart Money, Dow Jones MarketWatch and Family Circle. Email her at llacina@entrepreneur.com. Follow her at @lindalacina on Twitter. 

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