Liz Wiseman, who serves as the president of the Wiseman Group in Menlo Park, Calif., is the author of Rookie Smarts and Multipliers. A former executive at Oracle, she served as the vice president of Oracle University and as its global leader for human resource development. San Francisco-based Deepa Krishnan, who conducted interviews for Rookie Smarts, is vice president of platform products at Demandbase, a business-to-business marketing technology company focused on advertising and website personalization.
Entrepreneurship
The Advantage That Rookies May Have Over Serial Entrepreneurs
First-time players may display a drive that propels them to scramble up steep learning curves, explore new terrain and innovate. Here's how to capitalize on that approach.
