Mikal E. Belicove
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook
, is now available at bookstores. For more information, visit MikalBelicove.com.
As email and instant messaging loses prowess among users, smaller social-networking sites are stepping up.
Of all the benefits of social media, it could also lead to ethical woes in the workplace.
Starting a Business
Before you launch a new product or service, enlist some early users to take your vision out for a test drive.
As movie studios go after those who've illegally uploaded their content to the Internet, business owners should determine their recourse should an employee cross the line on your dime.
Even wonder why Google's own products and services appear at the top of search results? See how that could change if lawmakers get their way.
Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
Here, new data that can help you plan where your business should spend on advertising in 2012.
Not sure what to buy for your hard working employees this holiday season? Check out these suggestions.
Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
Starting a Business
If you think a competitor copied your patented products or services, here are some ways to stand in the way of their efforts.
Facebook's recent hire of Gowalla's geosocial team may signal the launch of Timeline, sooner.
Looking for a catalyst to boost visibility and engagement of your blog? Consider being critical.
Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
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© 2017 Entrepreneur Media, Inc.