Mikal E. Belicove
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook
, is now available at bookstores. For more information, visit MikalBelicove.com.
Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
Here, new data that can help you plan where your business should spend on advertising in 2012.
Not sure what to buy for your hard working employees this holiday season? Check out these suggestions.
Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
Starting a Business
If you think a competitor copied your patented products or services, here are some ways to stand in the way of their efforts.
Facebook's recent hire of Gowalla's geosocial team may signal the launch of Timeline, sooner.
Looking for a catalyst to boost visibility and engagement of your blog? Consider being critical.
Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
Google+ Pages has a long way to go before it can be worthy competitor to Facebook.
Starting a Business
Here are seven concrete suggestions on getting your products onto the shelves of major grocers.
Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
New York court ruling muddies the waters surrounding what employers can and cannot demand of their employees' social media activities.
In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
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© 2016 Entrepreneur Media, Inc.