Mikal E. Belicove

Mikal E. Belicove

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.

Can a Tweet Button Drive More Traffic to Your Web Page?
Marketing Bootcamp

Can a Tweet Button Drive More Traffic to Your Web Page?

Installing social sharing buttons is an easy way to increase the visibility of your website.
Who Checks Your Company's Social Media Profile?
Marketing Bootcamp

Who Checks Your Company's Social Media Profile?

The percentage of adults using social media sites on a daily basis continues to rise. Here's how to update your communications strategy accordingly.
What Facebook's Latest Changes Mean for Businesses
Marketing Bootcamp

What Facebook's Latest Changes Mean for Businesses

Recent changes give businesses that market and engage customers on Facebook more reasons to cheer than jeer.
Understanding Google's New Sitelinks
Marketing Bootcamp

Understanding Google's New Sitelinks

Google recently introduced a new format and design for sitelinks that gives more real estate to some website search results.
The Fallacy Behind 'Facebook Fatigue'
Marketing Bootcamp

The Fallacy Behind 'Facebook Fatigue'

Recent studies claim we're getting tired of Facebook. Going beyond the initial numbers reveals a different story.
Facebook Posting Techniques that Really Work
Marketing Bootcamp

Facebook Posting Techniques that Really Work

Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
Is Business Email Dead?
Marketing Bootcamp

Is Business Email Dead?

Some claim email is a dying communications tool. Here's why social media can't replace email.
How To Smooth a Rejected Job Applicant's Feathers
Growth Strategies

How To Smooth a Rejected Job Applicant's Feathers

Job seekers can hold a grudge if you reject them for a position. Here's how to avoid their fury.
Do's and Don'ts of Using Social Media to Screen New Hires
Marketing Bootcamp

Do's and Don'ts of Using Social Media to Screen New Hires

If your HR department or hiring manager is thinking about vetting job applicants via social media sites, consider these consequences.
Affordable Video Hosting for Small Businesses
Marketing Bootcamp

Affordable Video Hosting for Small Businesses

Incorporating video into your website just got a really affordable. Check out this review of Vimeo PRO.
Is Your Business Ready for Video?
Marketing Bootcamp

Is Your Business Ready for Video?

What are you waiting for? It's time get in the game. A whopping 71 percent of adults now consume video content online.
AdWords Express Takes Pain Out of Local Online Advertising
Marketing Bootcamp

AdWords Express Takes Pain Out of Local Online Advertising

Google's latest online advertising solution promises to make setting up and managing local ads easier. Is it?
Five Lies About Social Media Marketing
Marketing Bootcamp

Five Lies About Social Media Marketing

Social-media makes even the best marketers forget everything they already know about marketing.

Why and How to Build Customer Relationships with Website Comments

Tap into the social nature of your website's visitors to boost relationships with customers and your company's reach.
Why Facebook's Friends May Fade
Marketing Bootcamp

Why Facebook's Friends May Fade

While its customer satisfaction score jumped by 3 percent in 2011, Facebook continues to disappoint the masses.