Nigel Vaz is the CEO of Publicis Sapient. His new book, Digital Business Transformation: How Established Companies Sustain Competitive Advantage From Now to Next, (Wiley) will be published in early 2021.
About Nigel Vaz
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The hardest part of any personal or enterprise transformation can be the choices that we make every day to move toward what will drive our future success.
E-commerce across the Middle East is expanding, and organizations, across sectors from finance to retail, hospitality to energy, now identify digital business transformation as a means to competitive differentiation.