Per Bylund

Entrepreneur Leadership Network Contributor
Associate Professor of Entrepreneurship

Per Bylund, PhD, is associate professor of entrepreneurship and Johnny D Pope Chair and Records-Johnston professor in the School of Entrepreneurship at Oklahoma State University. His areas of research are entrepreneurship, management and economic organization. He is author and editor of six books.

Latest: Page 2


Cómo pensar como un emprendedor exitoso

Los emprendedores exitosos piensan en su negocio en términos de valor y reconocen que ellos mismos no determinan el valor de su oferta, sino el consumidor del bien final.


Cómo mantener la rentabilidad en un mercado cambiante

Para obtener una rentabilidad duradera, los emprendedores deben centrarse en contribuir al valor del consumidor. Esto también se aplica a los negocios de empresa a empresa.

Thought Leaders

How to Maintain Profitability in a Changing Market

For lasting profitability, entrepreneurs should focus on contributing to consumer value. This applies to business-to-business too.

Thought Leaders

How to Grow Your Entrepreneurial Superpower

Recognize that your job is to facilitate value for the customer and on their terms.


Forget the Moat and Make Your Startup a Tropical Island

Building a business should be like creating a destination, not erecting a fortress.