Peter Gasca

Peter Gasca

Guest Writer
Founder of GascaCo, LLC, Lecturer at Coastal Carolina University

More From Peter Gasca

Pitching

How to Get Your Story Noticed and Published Online

There are plenty of places to get your story told online. To get your story heard, however, you need to tell a compelling story.
Fathers

What My Father Taught Me About Getting Started in Entrepreneurship

Four lessons my dad, who started his business later in life, showed by example.
Corporate Social Responsibility

When Should Entrepreneurs Pursue a Social Good?

Business leaders should question not the need but rather the desire and ability to pursue a social good.
Innovation Now

Improve Your Sleep -- and Your Life -- With These 8 Tips

Want to master the art of sleeping? Start by conditioning your body and your brain with these simple tips and habits.
Innovation Now

20 Genuine Gestures That Will Boost Your Business and Cost You Nothing

Looking for ways to get your team and your business humming? Try these easy -- and free -- tips that every entrepreneur can start doing today.
Startup Success Stories

How a Bearded 20-Something Quickly Built Two Viral Businesses With Coolbox and Dollar Beard Club

Chris Stoikos made a splash on Shark Tank with his new toolbox and at the same time had another totally unrelated business up his sleeve (or maybe it was in his beard).
Uber

Uber Bummed: How Uber and Lyft Lost an Important Political Fight

Uber's and Lyft's political loss on an important proposition in Austin provides marketers important insight on towing the line between personalization and invasion.
Entrepreneur Mindset

For Entrepreneurs, One Really Can Be the Loneliest Number

Solo entrepreneurs often find themselves facing mental as much as business challenges. Here are ways to take care of yourself during the journey.
Music

From Daft Punk to Radiohead, Serial Entrepreneurs Share Their Choice of Tunes That Motivate

Of all the motivations that drive entrepreneurs, music is one that unites most. Here are a few favorite tracks from successful and serial entrepreneurs guaranteed to motive you.
Rebranding

Thinking of Rebranding? Look to These Larger Companies to Do It Right.

Entrepreneurs from any size business can learn a great deal from the successful rebranding campaigns of larger organizations.
Ecommerce

25 Ecommerce Conversion Hacks to Make Your Website Profitable (Infographic)

Simply starting an ecommerce website will not get you into the Fortune 500, but these tips can definitely help your bottom line.
Motivation

10 Tips to Help Entrepreneurs Get Motivated

Being the head of your own business can be lonely -- so you've got to figure out how to motivate yourself each and every day.
Reality Check

12 Dark and Sordid Truths That Every New Entrepreneur Will Learn the Hard Way

The myriad of surprises that await a first-time entrepreneur will trigger the desire to crawl under his or her desk and hide in a fetal position.
Innovation Now

This Personal Vice May Be the Key to Unlocking Your Creativity

A foremost thinker in the field of workplace psychology tells how procrastination may be the secret to fostering your best ideas.
Cybersecurity

How Network Segmentation Can Help Entrepreneurs Manage Ransomware Risks

Like most cyber attacks, it may be just a matter of time before your company is compromised. This one tip will help you avoid the damage when it happens.