Peter Gasca

Peter Gasca

Guest Writer
Founder of GascaCo, LLC, Lecturer at Coastal Carolina University

More From Peter Gasca

Corporate Social Responsibility

Businesses Must Make a Stand on Important Social Issues

With a small number of people controlling a majority of the wealth and influence in politics, it has never been more important for entrepreneurs to balance the scales.
Email

20 Things You Are Doing Wrong With Email

Email is a reflection of our personal brand. Why, then, do so many people fail to proofread what they wrote, regretfully send out angry messages and disregard basic etiquette?
Entrepreneur Mindset

Silence: It's One Simple Thing That Will Spark Your Creativity

Stop multitasking and give your brain a chance to think for itself.
Leadership Qualities

Real Leadership Is About Controlling the Flow of Crap

These days, great leaders know how to deal with the rising stream of crap that seems to flow uphill, downhill and even sideways.
Customer Loyalty

As John Oliver Pointed Out, the Yankees Could Use a Little Lesson in Humility -- and Customer Loyalty

Those running the elite -- and very expensive -- Legends Club at Yankee Stadium learned a lesson last week too.
Personal Branding

A Strong Personal Brand Will Enhance Your Life, No Matter What You Do for a Living

The sooner you take control of how you define yourself, the sooner you can get on with achieving the most important goals in your life.
Books

Hey Bartender, I'll Do a Shot of Book

Later this year, author James Patterson will release a new line of books he calls BookShots -- cheap and to-the-point to capture and keep customers' attention. Kind of like Jack Daniels.
Personal Branding

How This Illusionist Magically Lands His Ideal Clients

While there is no magic formula for business success, there are plenty of lessons we can learn from magic formulas.
On-Demand

Brands Must Embrace Cable Cord-Cutters for Marketing Effectiveness

The rise in on-demand services is causing significant challenges for brands.
Parenting

Open Letter to Parents: You Are Not Helping to Raise Leaders

You mean well for your kids, but by attacking teachers and schools, you are undermining your child's ability to complete in a global marketplace.
Click Through Rates

U.S. States With the Lowest Click-Through Rates Are Also Those With the Lowest Obesity

Data demonstrates that the states responsible for creating digital ad technology also happen to be the ones least likely to react to them -- probably because everyone's outside running or skiing or just being healthy in general.
Marketing Strategies

Marketers Should Focus on Helping the Miserable, Frustrated People Who Flock to Donald Trump

They are ugly and violent at times, but Trump's rallies may just represent a growing segment of American society that businesses need to understand.
Cybersecurity

With Data Theft By Employees on the Rise, Don't Look at Cybersecurity as a Mission Impossible

One of the biggest and most surprising reasons for data breaches are your own employees. Here are five internal checks you need to have in place.
Education

Lachlan Johnson, 19, Became an Entrepreneur in Middle School. Here's Why Your Kid Should, Too.

Says the young business guru: "So while my Mom and Dad may be disappointed I miss the Dean's List occasionally, they rest well knowing I have the entrepreneurial skills necessary to do other things equally as awesome."
Podcasts

Duct Tape Marketing, EOFire and Mixergy Are Just a Few Inspirational Podcasts for Entrepreneurs

Whether in your car or office or on a walk, podcasts offer entrepreneurs inspiration and motivation any time of the day.