Generation Z
3 Ways to Reach 'Generation Z' this Holiday Season
Did you know that it's not uncommon for this age group to create fake personas on Facebook and Instagram and save their real profiles for trusted friends?
Sara Spivey
Guest Writer
Chief Marketing Officer, Bazaarvoice
Sara Spivey is the chief marketing officer of Bazaarvoice. She has more than 30 years of marketing, strategy and leadership experience with industry-leading organizations. Before joining Bazaarvoice, Spivey served as CEO of InReach, a provider of online continuing education management solutions, a role preceded by her tenure as chief marketing officer for Convio. Spivey earned an MBA from the Amos Tuck School of Business Administration at Dartmouth College.
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