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Shira Lazar

Shira Lazar

More From Shira Lazar

Marketing

How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012

From the rise of Google+ to the oversaturation of social media, here's what five social media mavens have to say about what's on the horizon in 2012.
Marketing

How Dwolla is Building Its Brand by Giving Away Cash

Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.
Marketing

See How Fozzie the Bear Helped Viddy Build Social Media Buzz

New video-blogging platform helps entrepreneurs make high-quality short films that are made for social media. See how the company practices what it preaches.
Small Business Heroes

The Holidays' Most Unique Big Business Social Media Campaigns

When it comes to decking the halls, big brands are pulling out all the stops this year. Here are some holiday-themed social media strategies that small businesses can learn from.
Marketing

How Orabrush Cleaned Up On YouTube

Here's how one small business turned hygiene products into social media gold.
Marketing

Why Your Small Business Should Hangout on Google+

Here are three ways your business can best utilize the latest social network.
Marketing

Why Your Small Business's Google+ Efforts Must Be Unique and Visual

Google+ announced its new "Pages" platform for businesses. See how your company can best utilize the latest social network.
Marketing

Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
Marketing

What Entrepreneurs Can Learn About Social Media from Adam Carolla

Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
Social Media

Hotels That Rock at Social Media

From star-studded boutique hotels to a small business near you, using social media as a customer service tool is a no-brainer.
Marketing

How to Leverage Celebrities and Social Media to Build Buzz

For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
Marketing

Chief Cheezburger Ben Huh Dishes on Social Media

Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.
Marketing

A Lesson in Social Media From Snoop Dogg

Building a brand using social media isn't just for celebrities. Here's how entrepreneurs can do it too.
Marketing

Social Media Breakdown: How Kred Can Make Your Business Smarter

When it comes to measuring online influence, a new tool attempts to present a fuller picture for entrepreneurs and those they follow.
Marketing

Social Media Breakdown: Spotify

When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.