More From Thomas Smale
Accounting
5 Accounting Challenges Startups Face and the Tools That Will Fix Them
Thankfully, adhering to accounting best practices is no longer as challenging as it once was. In fact, low-cost help is available.
Personalization
Why a 'Personal' Customer Experience Is Critical to Your Business' Success
Personalization? Customers don't fear it; they expect it. Just be sure to be transparent about how you use their data.
B2B Sales
4 Tools for Perfecting Your B2B Sales Funnel
Cloudlead, GrooveJar, Stripe Checkout and Drip can help you customize your first-time visitor's journey, to 'customer.'
Amazon Marketplace
7 Amazon Marketplace Apps Sellers Can Use to Boost Profits for Their Business
With more than half of Amazon's product sales occurring via independent third-party sellers, a slew of software solutions are making things easier for retailers.
Interviewing
'How Many Big Macs Does McDonald's Sell in a Year?' Is the Right Interview Question for Facebook. What's Yours?
These 5 questions may well get you exactly the talent you're looking for.
Artificial Intelligence
These 3 Businesses Are Already (and Creatively) Using AI to Automate Key Operational Tasks
Next time you use Grammarly, realize that a machine, not a human grammarian, is fixing those text errors for you.
Checklists
Can a Simple Checklist Transform Your Business?
If checklists are useful for building a skyscraper or performing complex surgery, they just might be right for you, too.
Europe
Why Europe Is the Next Major Startup Hub
The future for small-to-medium-sized online businesses and startups in Europe looks bright.
GDPR
The EU's GDPR: 6 Things Online Business Owners and Marketers Can Do to Prepare
Did you know, for example, that cold-emailing, under GDPR, is effectively dead?
Social Media Marketing
6 Tips on How to Engage Your Customers Through Social Media Strategy
It can be easy for you to let days, or even weeks, fly by without publishing a new Facebook post or tweet. Don't.
Marketing
6 Ways to Attract More Customers Through Outbound Marketing
Outbound marketing is often associated with more traditional methods, like direct mail. The thing is, 'traditional' works.
SaaS
8 Up-and-Coming Businesses Capitalizing on a Forward-Thinking Business Model
SaaS is growing into an increasingly attractive and lucrative way to do business. Here are some of the startups leading the charge.
Website Traffic
6 Easy Ways to Attract More Website Traffic
Optimizing for mobile and customized email marketing are just two of them.
Mobile Apps
Does Your Business Really Need a Mobile App?
Some mobile apps seem like a solution in search of a problem. So, skip making an app yourself if it doesn't add functionality to your mobile-optimized website.
Shopify
5 Great Shopify Apps to Optimize Your Ecommerce Store
All five of these recommended apps come with a free trial, so you can get started today.