Tyson Goodridge is the director of social media at Acsys Interactive, a full-service interactive agency in Farmington, Conn. He's also a graduate of Babson's MBA program with a focus on marketing and entrepreneurship. Follow him on twitter @goodridge.
Social Media
How Broderick's Bueller Can Deliver Your Business Super Bowl Buzz
Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
Marketing
Why Small Businesses Should Care About Their 'Social Influence'
To find out just how valuable your social-media presence is, consider factoring in the influence of your fans and followers, too.
