Tyson Goodridge is the director of social media at Acsys Interactive, a full-service interactive agency in Farmington, Conn. He's also a graduate of Babson's MBA program with a focus on marketing and entrepreneurship. Follow him on twitter @goodridge.
About Tyson Goodridge
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Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
To find out just how valuable your social-media presence is, consider factoring in the influence of your fans and followers, too.