Founded in 2008, LabRoots emphasizes digital innovation in scientific collaboration and learning. They have become a primary source for trending scientific news, webinars, virtual conferences, and more. LabRoots users can stay atop their field by gaining continuing education credits from a wide range of topics through their participation in the webinars and virtual events. LabRoots now also has an online store, loaded with science-themed T-shirts for all science lovers. In addition, this company recently launched a Leaderboard gamification feature to the platform, allowing users to compete against others as they collect points based on their engagement on the site and event participation.