Aly Rahimtoola

Aly Rahimtoola is the founder and CEO of Herbal Essentials, a Dubai-based consumer skincare brand. He is an Endeavor Entrepreneur.

Why Retail Businesses Need A Brick And Mortar Presence (Even In The E-Commerce Era)

While e-commerce, especially in the MENA region, is growing exponentially with every second person wanting to be a digital entrepreneur, people should not forget that the ultimate way to build a brand is to allow the consumer or potential customers to see it, feel it, smell it– quite simply, to experience it.

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