Anastasiya Golovatenko
Bio
Anastasiya Golovatenko is an accomplished PR professional and business advisor who leads a Dubai-based communications consultancy Sherpa Communications. With more than 12 years of expertise developing and executing all aspects of public relations and marketing campaigns, she provides senior counsel to brands of any size and structure, helping them achieve business objectives and meaningful results through the strategic use of communication.
She has experience across various sectors -from B2B to B2C industries, and has worked with MENA, international and CIS clients, diplomatic bodies, trade institutions, government institutions, and NGOs- supporting them both in-house and on the agency side. Anastasiya and her colleagues also actively support a rising number of startups and SMEs in the UAE and Middle East region providing advice on best practices and tactics for effective scaling up and business growth. She prides herself on establishing a personal connection with agency’s clients to best match their specific needs.
A passionate public relations practitioner, Anastasiya is actively involved in community groups in the UAE helping individuals and businesses master PR tools for their projects. She is also involved in mentorship programs by in5 in Dubai, UAE. She writes for the UAE and international media on important industry topics sharing tips and advice on effective communication, reputation management, savvy marketing planning amongst others. Anastasiya graduated with honors from Kiev Institute of International Relations, where she earned Master Degree in Public Relations & Analytics (Hons.).
Latest
Planning Your Brand Communication Right: Six Trends You Need To Be Ready For In 2024
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Four Trends You Need To Consider For Your Business' Strategic Communications In 2023
From the rise of social media, to the increasing importance of brand authenticity, businesses need to embrace a strong foundation that is centered around transparency, authenticity, and new technologies.
Five Trends Signalling A New Era In Communication
It is crucial that companies not only pivot their communication strategies to continue growing but also find a way to adapt to the new trends and stay relevant during times of change.
Crisis Comms: A Four-Point Checklist For Effective Brand Communication Through The Coronavirus Outbreak
A quick checklist for brands on how businesses can sustain their brand voice, keep the communication channel open with customers and other stakeholders, while also maintaining their calm
Six PR Trends That Will Impact Businesses In 2020
Despite the introduction of new technology, specialized algorithms, and fancy electronic devices, PR needs a human element to remain relevant.
Six Myths About PR For Your Business
Let's bust some of the most popular myths to give you a better understanding of how PR can help you and your business.
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