Get All Access for $5/mo

A Strategic Guide (With An Impact Twist) For Startups Going Through Challenging Times In the unpredictable world of startups, founders should regularly evaluate both the external landscape and internal capabilities and be ready to make necessary adjustments.

By Kevin Holliday

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.


This article was co-written with Lana Azhari, Research and Insights Manager at C3, and Maria Najjar, Content Manager at Global Ventures.

In challenging times, startup founders face mounting pressure to keep the business afloat, protect their employees, and create sustainable long-term value. By reassessing operations and resource allocation, startups can bolster business resilience, enabling the company to navigate turbulent waters, and, eventually, emerge even more robust.

To do this, founders should start by taking a step back from everyday operations, and remind themselves of the mission, vision, and purpose of the startup. Every action, resource, and process within their operations should align with that overarching purpose.

Look at inefficiencies under the microscope

During challenging times, inefficiencies come under scrutiny. Embarking on a comprehensive evaluation of operational procedures is crucial to optimizing the performance of the business. This involves delving deeply into the startup's processes and pinpointing any bottlenecks or impediments to maximum operational efficiency. Involving the team and bringing their collective insights together to dissect the underlying causes behind any inefficiency is an essential step towards that.

It is also imperative to re-visit and re-evaluate the fundamental strategic key performance indicators (KPIs) that guide the business trajectory. This introspective approach allows founders to identify opportunities for streamlining operations, and, subsequently, decreasing expenses (especially non-essential ones), with the aim of reducing burn rate, and maintaining strategic growth. By carefully monitoring expenses and optimizing operational efficiency, startups can extend their runway, and survive during lean periods.

Related: Making Workplace Wellness Count: The How-To

Identify the driving force behind your startup

Distracted by day-to-day operations, it is often difficult to reflect on who the company's top talents are, and which ones lie in the periphery of a startup's success. Founders should try to continuously gain perspective on the employees who embody unwavering commitment and exceptional performance that propel the advancement and success of the business. Recognizing and fostering their skills not only builds an environment of creativity, but also harnesses the complete potential of the firm's fundamental human capital, guaranteeing that talent is retained and nurtured in the most crucial and uncertain times of the business.

Related: Leading By Example: Why You Must Chart Your Own Course As An Entrepreneur

Foster customer-centric evolution

A profound understanding of customers and beneficiaries lies at the heart of a startup's success. Embracing feedback as a catalyst for continuous improvement, and systematically integrating customer insights into product and service enhancements ensures alignment with market demands, and positions agile startups as dynamic industry players. Another avenue that customers might encourage startups to explore is diversification. While not the most intuitive approach during turbulent times, this strategy could be a leeway into broadening market reach and minimizing risks, especially when opportunities are well-studied.

Downtimes are an excellent opportunity to reflect on whether an impact startup is achieving the impact it intends to create by re-visiting its "Theory of Change." This can be done by aligning it to the needs of beneficiaries/customers and the startup's business model. As founders work on aligning both, they are better able to sustain long-term impact, and grow their business in ways that respond to the needs of their beneficiaries and shifting trends in the market. Prioritizing customer satisfaction and agility through feedback-driven adaptations as well as a well-informed strategy positions the company for sustainable growth and resilience amid uncertainty.

Related: Executive Coaching For Entrepreneurs: Here's How You Can Differentiate Between Corporate Snake Oil And The Real Thing

Now is the time to build and nurture relationships

In line with global market trends, the MENA region is witnessing a slowdown in startup funding. According to MAGNiTT, MENA startup ventures experienced a troubling year so far, with a 42% year-on-year funding decline in venture capital investments. Fundraising in a volatile market is challenging, since investors are typically more reluctant with their capital. Nonetheless, this phase also presents a unique opportunity to establish and nurture connections with potential investors and firms that share a resonance with the vision and goals of the business.

Rather than viewing the prevalent slowdown as a deterrent, it should be regarded as an invitation to engage with potential backers strategically. Cultivating relationships during this period of heightened scrutiny and selectiveness can yield long-term benefits. By focusing on identifying investors who align with the startup's values, strategic direction and industry focus, founders lay the foundation for resilient and symbiotic partnerships in the long run.

For impact-driven startups, alternative funding options exist within the realm of impact investing to help navigate this journey. They offer unique pathways beyond traditional financing and align capital with purpose. Grants provide startups with non-repayable funds from governmental, institutional, or philanthropic sources or accelerators, enabling them to develop and scale their impactful projects. Also, while still relatively nascent in emerging markets, impact bonds introduce a results-oriented approach, where private investors provide upfront capital for social initiatives, and returns are tied to predefined social outcomes.

Venture philanthropy combines the strategic mindset of venture capital with the goals of philanthropy, offering patient capital, mentorship, and network resources to nurture financial sustainability and positive change. Additionally, angel investors passionate about impact and aligned with a startup's mission will provide capital, expertise, and networks, fostering the growth of startups striving to make a difference. These alternative funding mechanisms collectively play a vital role in catalyzing the scale of impact-driven startups, facilitating the transformation of innovative ideas into compelling social and environmental solutions, and helping startups navigate a challenging funding landscape.

In the unpredictable world of startups, founders should regularly evaluate both the external landscape and internal capabilities and be ready to make necessary adjustments. Impact-driven startups are primarily characterized by their unwavering determination. They have showcased remarkable resilience in the face of adversity, proving that being aligned around the mission is an essential part of success. 96% of accelerated startups at my enterprise, C3, are still operational by drawing strength from their extensive experience navigating unstable markets and challenging circumstances.

Embracing the challenges ahead is not just about facing adversity; it is about seizing an invaluable opportunity to showcase your startup's true mettle. These obstacles are not roadblocks, but rather steppingstones in your entrepreneurial journey.

Related: Here's What It Takes For A MENA-Born Business To Become A Global Champion

Kevin Holliday

Managing Director, C3 – Companies Creating Change

Kevin Holliday is the Managing Director of C3 – Companies Creating Change.  
Resumes & Interviewing

How One Bad Hire Can Spoil the Team

Remember the "bad apple" proverb? A bad hire can disrupt workplace culture and synergy.

Business News

50 Cent Once Sued Taco Bell for $4 Million. Here's How the Fast-Food Giant Got on the Rapper's Bad Side.

The brand suggested that 50 Cent change his name to match its "Why Pay More?" value menu promotion prices. The rapper was not amused.

Business News

Jack Dorsey Says It Will Soon Be 'Impossible to Tell' if Deepfakes Are Real: 'Like You're in a Simulation'

Dorsey said we will "not know what is real and what is fake" in the next five to 10 years.

Science & Technology

How Generative AI Is Revolutionizing the Travel Industry

GenAI won't displace travel agents; instead, it will enhance their efficiency, enabling them to focus on crafting tailored experiences that resonate with travelers on a deeper level.

Business News

Controversial Clothing Company Shein Quietly Files IPO in London

Shein is headquartered in Singapore, where it's been since 2021, though most of its operations, including factories, are in China.

Thought Leaders

The 8 Taylor Swift Strategies Every Tech Leader Should Apply in 2024

From more progressive intellectual property management to breakthrough community engagement, here's what tech entrepreneurs can learn from Taylor Swift.