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5 Best Strategies to Succeed with Your Entrepreneurial Goal We tell you the essence of the strategy to take on the world by making your venture a tool

By Akash Nangia

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Everyone has goals in life. But, how many of them are able to achieve success, big or small? And most importantly, how many of them show the grit to get past the tough times strategically and achieve their goals? Well, not many! Often, people throw in the proverbial towel rather than deciding to fight on anyway.

Screwing up a goal or a resolution is common, and entrepreneurs often blame financial dearth for it. But, is this the only reason to give up on your goals? If yes, then why do people often say "not another moment' when they face even minor hiccups in parenthood, marriage or friendship. Throwing in the proverbial towel is so frequent that it has become a way of life.

We lack the ability to see things through and call it quits. The same logic applies to entrepreneurs who think they are done without doing enough to push through the pain.

Even research says that 92 per cent of people fail at achieving their goals!

So, what's the secret of the other eight per cent, who refuse to give up? Let's discover some of those secrets.

Practice Self-Discipline

"Self-discipline is the ability to make yourself do, what you should do when you should do it, whether you feel like it or not." -- Kop Kopmeyer

Once you have figured out what you want, the next step is determining your daily actions. You may not like waking up early in the morning to meditate, but if it helps you move the needle forward, it's worth doing.

So, set your calendar for those daily actions that help you strengthen the foundation of your business. When scheduling your time, ask yourself what you need to learn to achieve your entrepreneur goals. For instance, Eileen Rivera, CEO of the Riviera Group commit to one industry event every quarter. This helps her meet other innovators in the industry and develop strong business relationships.

Minimise Distractions

Smartphones and social media have impacted the world of businesses significantly. However, these also create enough distraction, making it difficult for you to stay fully productive.

You need to learn how to cut off distractions around you. For a specific time of the day, you can try turning off the internet and phone to focus on the task at hand.

Another secret to staying focused as an entrepreneur is keeping yourself away from negativity. Worry and emotional turbulence created by negative people, experiences and environment can easily distract you from your determination. You need to blocklist those people who remind you of your past shortcomings or slight your accomplishments in the present. These types of people will never help you achieve great things in your business.

Set Smart Daily Goals

Someone said it right, "People don't plan to fail—they fail to plan."

If you are running your business without planting the right seeds for success, managing the possible bumps down the road will be difficult. You need to give your business a direction and define your goals.

It calls for planning each day properly and focusing on activities that are directly linked to achieving organizational goals. Daily goals help you stay the course towards achieving your long-term objectives. Otherwise, it's easy to lose sight of your bigger goals.

Start by making long-term goals like how much revenue you want your business to generate in 12-months down the line. Then, break down the target into smaller milestones for months, weeks, and finally the daily goals. If you stick to your daily goals, you are on the right track to success.

Avoid Procrastination

Procrastination is a habit that affects your progress and keeps you from achieving your goals. Clutches of comfort often prevent you from taking actions. It's time to kick off procrastination and do what should be done now.

If you want to be productive, stop obsessing over perfection. Yes, you read it right! Create a flexible work environment where employees don't hold back just because of the fear of doing something wrong. Frame your goals with enough scope for experimenting and learning something new.

For instance, the usual goal of earning a specific amount of revenue from a new product launch can be reframed to "learning how to accelerate product adoption". In the latter case, employees will still focus on generating higher revenue, but without any pressure of fulfilling unrealistic targets.

Chase the Bigger Frog First

"If it's your job to eat two frogs, it's best to eat the biggest one first." - Mark Twain

Here, the frog infers to those important items in our to-do list that need to be addressed first. It also applies to the entrepreneurs, who need to chase the bigger grog first, as it will help them achieve long-term goals. The most important tasks of a day should be tacked as the first thing in the morning when you are freshly rested.

Be sure you don't get distracted when you are trying to climb the rock. Once you overcome all hurdles, you are ready to take on the world.

Akash Nangia

Co-founder, Techjockey & SISL Infotech Pvt Ltd

Akash Nangia, is the founder of Techjockey (www.techjockey.com) and ex-vice president of Zomato. TechJockey provides IT solutions and consulting services to SME’s through its e-commerce platform.

Akash did his graduation in Economics from Shri Ram College of Commerce (SRCC), one of India’s most prestigious colleges under Delhi University. Akash joined Ten Sports and later joined Zomato (needless to describe it now!), where he was one of the core member of founding team. He later became the Vice President, Sales and Media Alliances of Zomato and was rewarded by being welcomed into the company’s ‘Think Tank’. A reflection of his zeal, hard work and innovative mind.


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