Ending Soon! Save 33% on All Access

Daler Mehndi Acquires Land On The Metaverse Popular Punjabi Singer Daler Mehndi becomes the first Indian to purchase land on the metaverse, names it 'Balle Balle Land'

By Saptak Bardhan

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Daler Mehndi's Instagram

Punjabi pop singer, Daler Mehndi became the owner of Balle Balle Land, entering the metaverse in the Facebook parent entity. The property was bought on a made in India metaverse platform called PartyNite for an undisclosed amount and was inaugurated on the occasion of Holi.

The property is set to have a store that will be selling merchandise and royal products as NFTs and physical products will be delivered to the consumer. Following his investment in metaverse property, Mehndi joins the likes of facebook, Microsoft, Google, Roblox and others.

Daler Mehndi also becomes the first Indian singer to perform on the metaverse, joining the league of artists like Travis Scott, Justin Bieber, Marshmallow, etc who have also performed in the metaverse. BBL (Balle Balle Land) marks the first land acquisition in India. According to a post shared by Mehndi, events, music concerts of different artists, bollywood films, etc will be hosted in Balle Balle Land in the metaverse.

Saptak Bardhan

Former Trainee Writer

Former Trainee Writer

How to Break Free From the Cycle of Overthinking and Master Your Mind

Discover the true cost of negative thought loops — and practical strategies for nipping rumination in the bud.


How a $10,000 Investment in AI Transformed My Career and Business Strategy

A bold $10,000 investment in AI and machine learning education fundamentally transformed my career and business strategy. Here's how adaption in the ever-evolving realm of AI — with the right investment in education, personal growth and business innovation — can transform your business.

Side Hustle

These Brothers Had 'No Income' When They Started a 'Low-Risk, High-Reward' Side Hustle to Chase a Big Dream — Now They've Surpassed $50 Million in Revenue

Sam Lewkowict, co-founder and CEO of men's grooming brand Black Wolf Nation, knows what it takes to harness the power of side gig for success.

Business News

Now that OpenAI's Superalignment Team Has Been Disbanded, Who's Preventing AI from Going Rogue?

We spoke to an AI expert who says safety and innovation are not separate things that must be balanced; they go hand in hand.

Business News

A University Awarded a Student $10,000 for His AI Tool — Then Suspended Him for Using It, According to a New Lawsuit

Emory University awarded the AI study aid the $10,000 grand prize in an entrepreneurial pitch competition last year.

Science & Technology

3 Major Mistakes Companies Are Making With AI That Is Limiting Their ROI

With so many competing narratives around the future of AI, it's no wonder companies are misaligned on the best approach for integrating it into their organizations.