Get All Access for $5/mo

Credit Fair Raises $10 Million In Seed Extension Funding The company plans to utilize the fund to augment technology and deliver a superior customer experience at the point-of-sale

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


Credit Fair, an embedded credit fintech startup, has raised $10 million in debt and equity as a part of its Seed extension round. The fresh investment round was led by LC Nueva Investment Partners through their early-stage venture capital fund, LC Nueva Alternative Investment Fund (AIF). The round also witnessed participation from Capital A, Sattva Family Office, Nitesh Damani of Khel Group and Nikhil Chandra Gupta, along with the existing investors such as Anand Ladsariya, Neeraj Goenka and Alok Agarwal. Credit Fair plans to utilize the fund to augment technology and deliver a superior customer experience at the point-of-sale.

"This round will further strengthen our mission to extend credit to underserved Indians. The capital infusion and guidance from the marquee group of investors will help us accelerate our journey towards creating a financial inclusive future and effectively diversifying our financial solutions and services," said Aditya Damani, founder and CEO, Credit Fair.

The company aims to build a credit ladder for 550 million underserved Indians and reach 5000 active merchant partners and grow disbursements to a $360 million annual run rate, claimed by the company in a statement.

"The revival of the economic activities after the pandemic-led disruptions has resurrected the consumer sentiment and reinvigorated the credit demand across business and consumer segments. We are delighted to collaborate with Credit Fair at this critical juncture and support their mission to deepen financial inclusivity by simplifying access to credit," said Sohil Chand, founding partner and CIO, LC Nueva AIF.

Founded in 2018, Credit Fair is a B2B2C lending focused fintech startup which offers lending solutions and unsecured loan options at the point-of-sale to business and consumers at no-cost or low-cost.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.
Side Hustle

Top Secrets to Starting a 6-Figure Etsy Side Hustle That Earns Passive Income, According to 3 People Who Did It

Etsy remains a popular ecommerce platfrom for sellers — and can be incredibly lucrative for those who know how to use it.


International Yoga Day: From Shilpa Shetty to Malaika Arora, Celebs who took the entrepreneurial route with yoga

On the occasion of International Yoga Day, here we take a look at how Shilpa Shetty Kundra, Malaika Arora, Lara Dutta, and many other celebrities not only practice yoga religiously but also turn their lifestyle choices into profitable businesses.

News and Trends

PhonePe in Talks With Major Smartphone Makers for Mobiles to Come With Pre-installed Indus Appstore

PhonePe is in talks with smartphone brands to have their Indus Appstore pre-installed in the mobiles.

Business News

Dell Is Teaming Up With Elon Musk to Build an AI Supercomputer

Other tech giants like Nvidia are in on the partnership, too.

Growing a Business

How Keeping Things Simple Helps Your Company Innovate and Grow

This article explores why simplicity is challenging yet essential, highlighting examples from successful companies like Ikea and Nike, and offers practical advice on how simplifying processes, communications and product development can lead to better outcomes and substantial business success.

Business Solutions

Increase Productivity with This Microsoft 365 Subscription, Now $25 Off

It can make the entrepreneur life a lot easier.