Get All Access for $5/mo

The E-commerce Disruptor To continue being a market leader, Assiduus puts a strong emphasis on technology, calling it "fundamental" to operations, supply chain and customer engagement

By Entrepreneur Staff

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Dr Somdutta Singh, founder and CEO, Assiduus

Hailing from a family of doctors, Dr Somdutta Singh was expected to follow a familiar path. While growing up in a community of medical professionals, she contrastingly found her inspiration in her father's friends who were business leaders and entrepreneurs. Thus began her journey to pave her path, "one that offered choice, exploration, and a freedom and ability to be a job creator than a job seeker.

She became the first entrepreneur in her family by founding Unspun Group in the US an ad-tech start-up, Her second venture was a range of DTC brands, Amplicell, Biotevia, Smart Vitamins and many more. She grew these brands across Walmart and Amazon to multi-million dollar sales. When she wanted to take her brands global she quickly realised the challenges brands faced and why distribution and supply chain management needed disruption.

This led her to founding Assiduus in 2018. A cross border e-commerce distribution and supply chain company. Four years later, it bagged its Series A funding worth USD 15 million. Its primary target audience includes brands in the FMCG sector, consumer goods, and small electronics.

For Singh and Assiduus, the U.S. market is its largest Gross Merchandise Value, followed by India. The start-up boasts of being the world's third-largest e-commerce middleware provider. To continue being a market leader, Assiduus puts a strong emphasis on technology, calling it "fundamental" to operations, supply chain and customer engagement. "Our proprietary Unified Dashboard, known as Brand Central™, serves as a comprehensive solution for clients, providing real-time insights into sales performance and advertising metrics. This centralized system supports not only e-commerce operations but also facilitates quick access to essential reports across various departments like finance and warehousing. We also employ advanced order and warehouse management systems to ensure that every order is processed and shipped according to our Service Level Agreement (SLA) standards. These technologies enable us to deliver seamless and efficient services to our clients, ensuring their brands reach consumers without delays," she adds.

Up next, it aims to expand into new markets, starting with recently entered LATAM through integration with Mercado Libre. The founder and CEO also aim to increase the workforce by 30 per cent to support long-term goals. It will soon roll out new features for its Brand Central™ platform to better serve our clients. "As the e-commerce landscape evolves, we are preparing for trends such as AI-powered automation, sustainability in supply chains, and the growth of direct-to-consumer (DTC) channels," she concludes.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Branding

You Don't Need Thousands to Turn Your Business Idea Into Reality — Here's How I Did It on a College-Kid Budget

From creating the packaging designs online by myself to learning how to take professional product photos, I found ways to launch a company on a low budget. Here's how you can do it, too.

News and Trends

Recur Club Announces Credit Offerings for Startups Beyond Series A and SMEs

In FY 24–25, the platform also plans to deploy an additional INR 2000 crores through its Recur Swift program for startups.

Marketing

How a Single PowerPoint Raised $300 Million for This Founder

Brandtech Group CEO David Jones explains what led him to leave his executive comfort zone to build an AI-powered tech empire from scratch.

Leadership

Driving Innovation Through Calculated Risk; Key Takeaways from the Entrepreneur India Event 2024

The convene also reinforced that innovation isn't just about technology. It's about improving processes, predicting future demands and making smarter decisions with the tools already available.

News and Trends

Swiggy Awards USD 270 Mn in ESOPs to CEO and Top Executives Ahead of IPO

Other key leaders, including co-founders Nandan Reddy and Phani Kishan, food marketplace CEO Rohit Kapoor, Swiggy Instamart head Amitesh Jha, CFO Rahul Bothra, HR head Girish Menon, and CTO Madhusudhan Rao, were also awarded additional shares under the ESOP programme.