Things Every Entrepreneur Should Avoid While Establishing the Dream Startup

Mistakes that should be essentially avoided in your venture

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By Madhurima Roy


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Starting a startup or business is something every other person has longed for at some point or the other. The idea of establishing and shaping something from the scratch puts entrepreneurs on their toes out of excitement. However, the pangs associated with laying the company's foundation and then raising it brick by brick is a real head-scratcher. Many a time this compels entrepreneurs to wrap up their dream and stuff it in their box of regrets.

Establishing one's own company is often followed by pain points that entrepreneurs are either unaware of or tend to overlook in all the rush of creating their companies.

So, what are the factors holding the maximum risks that you should always be aware of while kick-starting your company?

  • Improper Planning and Strategy

In order to shape your organization, you need to be thorough with the master plan of your business. Chalking out the most important zones of your business is the first rightful step to embark upon in your entrepreneurial venture.

After you are done marking out the essential zones of your business, you need to filter and categorize the required elements for your business as per the levels of their importance. Figure out which are the things that demand to be ticked off from the list at the very first go, which should be the ones that should follow and which are the ones that can be left for the end.

  • Not Keeping an Eye at the Market

As an entrepreneur, it is your job to understand the market and what you are looking for. You may design and offer the product and service of your choice, but unless you dig deep into the market to comprehend what it is and what it actually needs, you can't possibly succeed. You need to analyze if your product caters to the market demands and to what extent will your offering make an impactful difference in the market.

  • Lack of Adequate Capital

Financing a company has always been the most crucial stride for any business. This is the heart of any organization.

Any company, be it established or one in the budding stage, needs the backing of sufficient capital that will help it to roll to its desired success. For starting a startup, you might often face a shortage of capital while or after initiating their startup. This can turn out to be fatal for companies.

Also, a company's deficiency in owning adequate financial backup makes serious adverse impacts on the entrepreneurs and their families.

  • Convincing Potential Investors and Asset Owners

When you are new in the market with your ideas and trying to establish the foundation of your organization, it becomes a real challenge to approach prospective financiers and investors. Convincing them to trust and invest in your new and unknown brand is very tricky.

The trust factor also includes clearing the fogs of uncertainty that the asset owners will have in their minds pertaining to your ability to manage and shepherd their assets, in making profits good enough to pay them the adequate returns.

So, being equipped with a well-designed business model and a strategy are crucial if you want investors to pick your newly found brand over the more promising established brands.

  • Employing New Employees and Industry Leaders

What is a company without its employees who are unwilling to work for you? Employees make the spine of any company. Starting a new company requires employees as passionate as you are and ready to invest extra hours for the groundbreaking establishment of your company. Professionals, on the other hand, always worry about being part of something new that has no brand value in the market. It is a painstaking process.

After getting employees on board, you might find it testing to retain employees while meeting the expectations of the employees. However, if you aptly take care of your people, nothing will go wrong. You might come up with a wrong strategy but if your people are content, you are sorted. If you can manage to get great people to work for you, you don't need to worry about any external problem.

If getting people on board was not gruelling enough, bringing the industry leaders under your banner, is even more nerve-racking, as they usually tend to join big brands.

Unbalanced Demand and Supply

After setting up the sails of your startup, it is imperative that you perfectly balance your supplies as per the market demands. Otherwise, the onset of your journey will very likely get you derailed and out of your dream venture.

Madhurima Roy

Senior Correspondent, Entrepreneur India

A journalist for more than 4 years, I have been covering businesses & start-ups, technology and business leaders. While writing is my only language, I also indulge in dancing, painting,.. and anything creative!

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