You can be on Entrepreneur’s cover!

How One Can Run an Online Startup? Once you start a business, consistency is all you need for it runs for a long time, be consistent with your marketing, constantly provide the items you intend to sell

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

The world we live in is changing and this particular change can be seen in every aspect of our life. And social media has been one of the biggest reason behind this change. The way it has revolutionized everything is just amazing. Right from connecting with people spread around the globe to getting news and information within seconds to expanding your business worldwide, social media platforms can be used for anything. The only key here is the right way or approach needed.
Now, business is that one thing which not only needs the right approach but also, determination, ideas, execution, hard work and what not. Using social media is one such important or in today's world, mandatory element. So, what exactly is the right way? What steps one should take? Here are a few points which might help you:

1) Know Your Business
It is important to know your business before working on it. What's important here is how well you know the very market you belong to. Research as much as you can. Try to understand and note the risk factors before taking everything online. People who despite having a steady business offline fail to achieve the same online. So, before you create a site and start selling your product or service, observe and see what others are doing.

2) Understand Your Target Audience
This is one of the most important factors. The moment a seller gets to know his/her audience, his/her consumer, no one can take away the profit from him/her.

3) What are the Dos and Don'ts
Social media marketing comes with a number of dos and don'ts. Never overdo anything, even while advertising. Be subtle with your words and provide the right amount of information needed. Online business is solely based on trust and being an entrepreneur, you should totally respect and keep it. Once you cheat a customer, that trust and the goodwill you have been working for, dies.

4) The Right Platform for Your Business
There are a number of social media platforms like Facebook, Twitter, Instagram and what not. It is important to the right platform needed to start a business. For some, Facebook's algorithm work, for others something else. This, yet again totally depends on the type of business you want to have and research helps in knowing the right platform.

5) The Team
Social media marketing has a number of elements and a person alone cannot really tackle everything and for that, a team is needed. Assemble the right team; people who have the right knowledge of various software, who understand the algorithm and even know the right kind of posts needed.

6) Understanding the Trend
Social media is all about trend and if you are not following, you are going to be left out. And the same applies to an online business. If you keep selling things which are not in trend anymore, you are likely to get out of the market soon.

7) Consistency
The last yet the most important point. Once you start a business, consistency is all you need for it runs for a long time. Be consistent with your marketing, constantly provide the items you intend to sell. Keep updating your business related pages on regular basis.

Nikhil Kale and Satyam Shastri

Founders, Psifiako Media Pvt Ltd

Satyam is born in Seoni-Malwa, Madhya Pradesh and Nikhil is born in Pune, Maharashtra. 

NOC is started in 2016 and getting so much of response from the audiences Nikhil and Satyam decided to start their own office with a big team and thus in 2017 they both decided to drop out and will work full time in their own office.

As everyone always wants to meet their Internet friends the same story is of Satyam and Nikhil. Both were friends on Facebook for 3 years before NOC started as they both were earlier working on different type of pages like jokes, celebrity pages etc. While managing they accidentally meet and begin to chat and one fine day friendship started into entrepreneurship.

The main reason they started NOC was not business, not fame and also not the FUN. They started NOC just because They've already lived that life that people are going through and that too at a very early age. So they decided to make something that people would relate and will get that too many people are loving or agreeing with the post and that's where they can make people inner self satisfy as you know a smile can hide thousand of pain but if the inner self is satisfied no more Indegriant is needed.

They did many Bollywood movies as  digital media partners but the blockbuster was Jolly LLB 2 that was of Akshay Kumar. NOC logo was present in the movie under the title Digital Media Partner and also they did many other Bollywood movies at the backstage but they didn't make their logo presence because of some problems. Also, they are now moving on to Hollywood recently the movie name ' Hunter Killer ' was released and they've totally promoted that with their logo presence in the movie under the title Digital Media Partner.

As many people target local audience or some specific audience from the start they've decided to acquire the worldwide audience as when you target some specific audience there's a limit you can't go more than that that's why we are focusing on a worldwide audience.

Also, NOC earlier was making content that was in the form of Images and now NOC is making content in video format.

They've made in-house studio where they have started making their own video and had also increased their team to give people consume their content in a proper manner. 

Else they believe in TODAY and NOW as what we do Today and what we are doing now decided their future.

Nikhil and Satyam both feel that their page is impacting people life. People are growing and people's personal life problems are getting solved because of their page as they receive thousands of messages for the same. And the page is not only a page, but it's also a family of 26 million heart.

Starting a Business

4 Common Mistakes That Will Spell Doom Your Ecommerce Business

It's hard to spot a success story before it happens, yet it's easy to tell if a business will struggle. With that in mind, here are the four most common mistakes people make that you should avoid when starting an ecommerce business.

Business News

This Futuristic Wearable Smartphone Alternative Projects a Screen on Your Palm — And It's Now Widely Available

Humane's Ai Pin fastens magnetically to clothing and becomes a voice-activated AI assistant that can make calls, send texts, take notes, and find answers to complex questions.

Side Hustle

This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

Business News

Yes, You Can Buy a Foldable Tiny Home on Amazon — And Now It's Selling for Less Than $12,000

The waterproof and flameproof house was listed around $35,000 a few months ago.

Starting a Business

Ask Co-Founder of Netflix Marc Randolph Anything: How to Watch

How to watch the new live streaming episode of 'Ask Marc' on April 11th at 2 PM ET.